The Future of Marketing #1

Video Location – Market Square, Knoxville, Tennessee after our hiking in the Smoky mountains.

After all these years, I finally met in person Mark Schaefer at The Uprising event in Knoxville, TN.

What a JOY and listen in this video to some of the takeaways directly from Mark.

  • Belonging and creating a community is the future of Marketing.  Hint: Web 3.0 is exactly about belonging.
  • If you have a great community and belonging you don’t need advertising or SEO. You have everything you need that leads to business connections.
  • When you bring people together and meet them face to face it changes everthing. The Uprising event is proof of creating a magical bond among 30 marketing thought leaders.

Join the Markting Rebellion and the Uprising is coming to Europe. Stay tuned.

Some pictures from the best marketing event:

Mark & Claude united at The Uprising event.

More useful links:
https://businessesgrow.com/uprising/
https://businessesgrow.com/2022/04/11/best-marketing-event/
https://beyond-engagement.com/future-of-social-media-with-visuals/

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people!

PS – I will talk more about Web 3.0 in my next post.

FOLLOW Claude Oggier
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Featured post

Marketing Trends and why AI is helpful

I think we all agree that the future of marketing is likely to involve a continued shift towards digital channels. 

The power of Artificial intelligence and machine learning will play even a bigger role in automating and personalising marketing efforts, while virtual and augmented reality will open up new opportunities for immersive brand experiences.

On a personal level, AI helps me to craft my ideas around Facebook or Google headlines, or rewriting my content in multiple languages etc. which increases my productivity.

Claude Oggier

The use of influencers and user-generated content will continue to grow in importance, as consumers place more trust in recommendations from their peers than in traditional advertising.

I am curious to follow another trend which is the integration of voice search and voice assistants. This will change the way companies create their content and optimise it for voice search.

In addition, with the growing concern for privacy and data security, companies will need to be transparent and responsible with the data they collect and use for marketing purposes.

Overall, the future of marketing will require companies to be agile, adaptable, and customer-centric in order to stay ahead of the competition.

What other trends do you see in Marketing? Please leave a comment.

Another trends is Mark Schaefer’s new book – Belonging to the brand – Why Community is the Last Great Marketing Strategy.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers

FOLLOW Claude Oggier
✔ Blog – http://www.claudeoggier.com
✔ Youtube – https://www.youtube.com/c/ClaudeOggier​
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Belonging to the Brand by Mark Schaefer

Once again Mark Schaefer sets the trend in Marketing with his new book Belonging to the brand – Why Community is the Last Great Marketing Strategy.

A trend I truly believe in and a trend I am trying to explore on a daily basis.

Mark explores the concept of building brand communities and how it can be leveraged as a marketing strategy. 

He further argues that with the rise of social media and the decline of traditional marketing methods, building a community around a brand is becoming increasingly important for companies to connect with their customers and build brand loyalty. 

As you certainly know by now, our profession is once again disrupted by tools such as Chat GPT but it’s up to humans to be smart about the way we use technology as an enabler to expand a company’s strategic options.

I highly recommend you read Mark’s new book “Belonging to the Brand”. The book is a comprehensive guide for marketers and business owners looking to build a strong community around their brand, and use it to drive customer engagement and growth.

But remember,as long as the Matterhorn stands, everything is going to be alright.

Cheers people and talk to you soon again.

FOLLOW Claude Oggier 
✔ Blog – http://www.claudeoggier.com 
✔ Youtube – https://www.youtube.com/c/ClaudeOggier​ 
✔ Connect with me on LinkedIn – https://linkedin.com/in/claudeoggier​ 
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2022 Retrospective

2022 is coming to an end and what a year it has been.

I finally met in person my long time friend and marketing thought leader Mark Schaefer at his Uprising event in Knoxville, Tennessee. The event was the first step forward of building an ongoing community of marketing leaders where Mark also launched the RISE community where you can explore the future of Marketing.

In between I also changed job where I joined the online University called “FernUni Schweiz” as their Digital Marketing Advocate where I am excited to build a community and sense of belonging for people who want to start or enhance their careers with a university degree.

My experimentation with Artificial intelligence has been very rewarding and I can only encourage you to embrace and to learn from AI which is transforming every marketer career.

We moved into our new home but unfortunately we also had a loss in our family. My beloved father-in-law tragically passed away this year and he will be remembered forever.

It’s time to look forward and I hope that 2023 brings you and me even more opportunities and that we are able to make the most out of them. The Uprising event coming to Europe in September sounds very exciting and I hope to be able to attend and to make even more connections in the industry. Drop me a message if you would like to know more about the Uprising event.  

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people

Why Personal Branding Matters

Marketers – Have you been asking yourself already if your role in marketing is still relevant today?

Do you think artificial intelligence is a threat to you in marketing?

Artificial intelligence is already dominating areas such as writing, video, podcasting or even photographs today and as Mark Schaefer says:

Personal Branding is the only sustainable competitive advantage any of us have in the long term.

Mark Schaefer

It’s time to deal with your personal branding. Start building your reputation by delivering consistently good content where you provide industry trends, insights or observations over a long period of time.

Get over your procrastination and create content where you are honest, vulnerable and simply yourself. This is how you start branding yourself and where people are going to trust you over time.

People trust people and we believe each other. 

Become KNOWN and TRUSTED in your area of expertise through PERSONAL BRANDING

Just like doctors, lawyers or university professors who are on a different level of trust for me 😉

Your time is now. Good luck!

But remember, as long as the Matterhorn stands, everything is going to be alright.

Web3 – The Future of Marketing #2

Mathew Sweezey, the futurist of Salesforce,  blew my mind with his impressive talk about Web3 at the last Uprising event.

He explained how Web 3 is changing the way consumers interact with brands and how brands approach customer lifetime value.

Don’t get confused yet about the buzz words such as NFT’s, Wallets, Blockchain, Discord, Open Sea, Crypto, Metaverse and so on.

Simply understand that Web3 is a power shift

Consumers now control their data, not brands. 

Mathew Sweezey

What brands need to see is how this changes the relationship between them and consumers. Each iteration of the web has changed this dynamic, shifting power more and more towards consumers. 

Web3 is envisioned as a digital space where services are operated, owned and improved by communities of users like you and me.

This is truly amazing and a trend you as a marketer, cannot ignore and need to get up to speed.

Enjoy the ride😁

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers People

Is Belonging & Community a Marketing Strategy?

The Video is recorded in one of the most beautiful places I know. (Zermatt, Switzerland)

Is Belonging & Community a Marketing Strategy?

I strongly say yes and here is why.

I recently got the chance to listen to the latest trends about the future of Marketing from Web 3 to building a community at the Uprising event organized my Mark Schaefer.

I was most impressed by the bond you are able to create with 30 top thought leaders from the marketing industry in such a short period of time which gives you a sense of belonging.

You feel part of a micro community where people trust people and that’s what Web3 and the Metaverse is all about. A place with lots of micro communities where you want to have a human voice and where you feel you belong to.

I believe that belonging and building a community is a major marketing trend you should not overlook.

Let me know your thoughts.

But remember, as long as the Matterhorn stands, everything is going to be alright 😉

You might also be interested in reading: The Future of Marketing #1

Also, please reach out to me if you want to know more about my Uprising experience in Knoxville or the Uprising event in general. I am happy to help.

Cheers People!

The Uprising Event – Here I come

I’m getting very close to finally finally meet up with my long-time friend Mark Schaefer at his Uprising event in Knoxville Tennessee.

Our journey started over 10 years ago when I was simply looking for a book that could help me to get a better understanding of Twitter. I came across Mark’s book the Tao of Twitter and the book was just right for me and ever since I follow Mark through his blog podcasts and books.

I also had a chance to be mentored by Mark and finally, finally we’ll make it happen to meet up in person. Oh yes baby like Mark would say and I can’t wait.

Check out for yourself to learn about Mark Schaefer how he could help or inspire you through his blog or books and join the marketing Rebellion.

But remember as long as the Matterhorn stands everything is going to be all right.

Greetings from a Swiss mountain guy;-)

Claude

FOLLOW Claude Oggier
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Beyond Marketing – Stay healthy

Hi people,

I think you agree with me that 2021 has yet been another challenging year. We constantly need to adapt to new situations, may that be professionally or privately. 

Let me share with some of my personal experiences in 2021. Everybody was hoping the get back to normal but the normal doesn’t exist anymore. I changed jobs, family members were tested positive, my 2 kids were quarantined and the uncertainty continues.

To wrap up 2021 I would like to encourage you to look after your personal health beyond anything else. Without being healthy, we can’t tackle the other challenges.

Daily Outdoor activities help me to recharge constantly my batteries and give me the mental strength I need to be at my best.

What kind of routines do you do for your personal health and well-being? 

Please leave a message in the comments section and don’t be shy.

Greetings from the beautiful Swiss mountains and stay healthy.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people and talk to you soon again.

FOLLOW Claude Oggier

✔ Blog – http://www.claudeoggier.com
✔ Youtube – https://www.youtube.com/c/ClaudeOggier​
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Ad World 2021 Conference

Hey marketers,

Ad World 2021 is around the corner and I am super excited to join the journey over 3 days.

My goal is to learn from 100+ expert speakers to master my craft as a lead generation specialist.

I want to learn from cutting-edge advertising masterminds on what it takes today to obtain the best possible performances.

I want to find out about
How will I advertise online?
How will I track customers?
How will I optimize campaigns?
How will I scale?
and  on and on and on.

Now, what are you going to do to stay up-to-date with today’s fast-paced business environment?
Join me and 50 000 other advertisers from the third to the 5th of May.

Cheers people, stay safe and talk to you soon!

Source courtesy:
https://adworldconference.com/

FOLLOW Claude Oggier

✔ Blog – http://www.claudeoggier.com
✔ Youtube – https://www.youtube.com/c/ClaudeOggier​
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