Madness or people with a sense of belonging?

I am fascinated by The North Face advertisement “Question Madness”. Mark Schaefer talks in his new book “Marketing Rebellion” about how the company highlights the madness of extreme sports people, who build a true sense of belonging. As Mark Schaefer wrote in his book

“Belonging is primal and fundamental to our sense of happiness and well-being.”

Mark Schaefer ,author of Marketing Rebellion

This advertisement tells stories that serve, inspire and entertain the extreme sport climbing community. This is truly new advertising people want to see today where we are moving towards an ad-free world. We all want to belong to a community that shares our personal values. Meaning companies need to serve their fans.

Watch the video and share your thoughts. Is it madness or people on the quest of belonging?

Be more human and let the marketing rebellion movement begin.

Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His other books include “KNOWN”, “The Content Code,” “Return On Influence,” and “The Tao of Twitter,” the best-selling book on Twitter in the world.

#MarketingRebellion #MarkSchaefer #marketingwithpurpose #marketingmission

Greetings from Lake Geneva area.

Claude Oggier

Is AI Going to Cause More Pain Than Anything Else?

You and I know that businesses need to adapt or die in today’s economics and yet artificial intelligence is about to change everything.

In my opinion, artificial intelligence (AI) is already surrounding us in many ways today and we can’t stop this evolution. Yes, many jobs will be replaced by robots but we as humans need to use our creativity to stay indispensable while working with robots.

Many newspapers and thought leaders share their opinions about AI and the way AI is going to change our lives forever.

Thought leaders talk about embracing AI and some are worried about how technologies will shape the future of many businesses.

Start listening to these leaders regarding AI and make your own opinion.

Jack Ma:

 

Elon Musk:

 

Bill Gates:

 

Jürgen Schmidhuber

 

What is your opinion about AI?

I am very curious to hear your thoughts.

Best,
Claude Oggier

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