Marketers fundamental questions

Persuasive momentum

1. Who are we trying to persuade to take the action?
2. What is the action we want someone to take?
3. What does that person need in order to feel confident taking that action?

Source: Book “Waiting for your Cat to Bark?”

Claude Oggier

Twitter icon Twitter Linkedin profile Linkedin Facebook Facebook

AddThis Social Bookmark Button

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Up ↑

%d bloggers like this: