Until now many companies split their search engine marketing (SEM) budget into 90 percent pay-per-click (PPC) and 10 percent SEO.
While reading from all kind of web sources I think we all agree on the fact that PPC isn’t going away anytime soon. Or is social media changing that? Are we going to trust our social networks over PPC and organic search results?
Key is to balance out PPC, SEO and social media efforts. The diversity will make sense of an effective SEM strategy.
The objective still remains to improve natural (also known as organic) listing in search results of your company’s website.
SEO strategies will yield long-term results but also require investments and take longer to show results.
Where does social media stand in your business today?
Twitter grew tremendously, active Facebook users increase as we speak and YouTube continues to play a dominant role in the video scene. Social media involvement expands your brand awareness and tweets being displayed into the Google organic results show where we are heading to.
Erik Qualman, Author of Socialnomics, predicts a blending of search and social. Read his post Social Media vs. SEO
Read other posts regarding this topic:
The Battle Between SEO and Social Search: A debate
Social Media and SEO: 5 Essential Steps to Succes
I look forward to follow this hot topic as it keeps evolving every day;)