Heineken Italy. Case Study – Champions League Match vs Classical Concert (Real Madrid, AC Milan)

As a former football player and big football fan I am working today in the field of digital marketing and I found this guerrilla marketing video very well done. Hats off to the team behind the scene.

What’s your thought? Watch the video and simply enjoy!

Guerrilla Marketing on Wikipedia: http://en.wikipedia.org/wiki/Guerrilla_marketing

Claude Oggier

Twitter icon Twitter Linkedin profile Linkedin Facebook Facebook

AddThis Social  Bookmark Button

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Up ↑

%d bloggers like this: