PPC Training – Creating Great PPC Ads

The Fundamentals of Ad Group Keywords

Sorry for being late with my post. I have been working hard on setting up a new campaign and putting in place best practices from Faculty Chair David Szetela at Market Motive.

Initially when talking about the fundamentals it includes to understand that your ad’s objective is to GET THE CLICK.

Ad Group Keywords

An ad group’s root keywords are the ones that represent the core theme of the ad group. The other keywords in the ad group should include these root keywords.


Ad Group Example: “jewelry design”

Root Keywords:

  • Modern jewelry design
  • Jewelry art design
  • Professional jewelry design
  • Fine jewelry design
In my next post I will share with you some best practices when it comes to writing your Ad Copy.

Claude Oggier

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