The Fundamentals of Ad Group Keywords
Sorry for being late with my post. I have been working hard on setting up a new campaign and putting in place best practices from Faculty Chair David Szetela at Market Motive.
Ad Group Keywords
An ad group’s root keywords are the ones that represent the core theme of the ad group. The other keywords in the ad group should include these root keywords.
Ad Group Example: “jewelry design”
- Modern jewelry design
- Jewelry art design
- Professional jewelry design
- Fine jewelry design