Must-see video by Google’s Chief Economist. Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
Claude Oggier
PPC Training – Creating Great PPC Ads
PPC Training – Creating Great PPC Ads
The Headline – The Most Important Characters
Headlines work best when the search term is included. Include 2 or 3 of the same keywords in each ad group as well as modifying words that might correspond to the way people search.
Consider the following keywords in your ad group:
- modern design
- modern jewelry design
- design jewelry
- modern designer
Claude Oggier
Marketing in a Digital World 