Finally I took the time to download the kindle version of Mark W. Schaefer’s new Book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
(affilate link) I really look forward to read. Only by just reading the introduction text where Mark says: “I have become a number” makes me wonder where is this leading us? I am sure to find in this book interesting stories about people’s own experiences which will lead me to rethink the quote “I have become a number”.
Our numbers are being compiled, sorted, sliced, diced, priced, dissected, combined and filleted in ways that help companies sell more of their stuff. — Mark W. Schaefer
Related articles:
Are you ready for return on influence
Podcast: Power, Influence and the social web with Mark W. Schaefer and Mitch Joel
Book review: The Tao of Twitter by Mark W. Schaefer
Claude Oggier
Marketing in a Digital World 
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