Month: July 2015

Digital Transformation is About People

Digital Transformation is about people

Yes, I can’t stress out enough about the fact that today’s digital transformation is foremost about people. People who have the right mindset and who think and speak digital.

Do you have the right people and team in place to lead this transformation in your business? A team who redefines your success and defines outcomes?

If yes, through my slides below, you can discover a digital marketing roadmap on what I believe is needed, in the digital world, if you want your business to create value for today’s (high expectation) consumers.

Oh And yes, this road can get muddy and messy but what counts is to get started now!

What does your digital marketing roadmap look like?

References:
Mark Schaefer’s Blog – GROW– Author of the book: The Content Code (Affiliate link)
Danny Brown – Auhtor of the book: Influence Marketing (Affiliate link)
Avinah Kaushik – Author of the book: Web Analytics 2.0 (Affiliate link)
McKinsey Insights:
http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

Photo courtesy: Flickr CC and Ken Douglas

Enjoy,
Claude Oggier

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Do You Care Enough About Your Work?

Rosa Blanche Ascent in Verbier Switzerland

How many times have you already been asking yourself if you cared enough about the work you are doing right now?
Honestly I have been doing it many times and most probably you did too. You don’t need to be a freelancer to care enough about your work. Anybody can and should care enough about the work he/she is doing.

Did you already ask yourself the question; “What do you want to do?”

Not your job, but your work, now, tomorrow, and in the future.

Well, if you are struggling to answer these questions I recommend you start following Seth Godin who tells you to make something happen. I just signed up to his latest project “The Freelancer Course” and you should too if you want to make something happen and if you care enough about your work!

If you also sign up, please reach out to me so can learn from each other and we can contribute to the community.

Will you sign up?

Enjoy,
Claude Oggier

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