Yes, As a marketer I believe my job can be at risk due to artificial intelligence if I am not trying to embrace new technologies, to think of different ways on how to add value to customers and to serve their needs through more human centered marketing.
I recently listened to a great discussion by Dr Karen Yeung
The Deep Dive – Episode 15: Dr Karen Yeung on Human Rights And Artificial Intelligence (41:47)
Dr Karen Yeung talks about some Pitfalls like:
- You don’t know what to trust anymore because each personalized message is different.
- What damage can happen when the data collection gets into the wrong hands?
- Voice recognition can make a phone call sound like your mother. Creepy no?
- Tradeoff: How much privacy are we willing to sacrifice to the sake of convenience?
Are these pitfalls making you uncomfortable or do you feel like this is just the way the world functions today?
What do you do?
I believe you need to apply a more human centered marketing approach today. It’s time to start re-imagining your marketing strategy. Open up, listen carefully to your prospects or customer. The secret lies in your ability to understand your audience’s point of view, to see things from their angle and to serve their needs.
Please feel free to reach out to me if you would like me to listen to your thoughts on your today’s marketing challenges.
Take care for now and greetings from Lake Geneva Area.
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