I’m saying hello from beautiful Lausanne, the Olympic Capital which is home to 57 International Sports federations. I mean, being a big sports fan, this number is really impressive. Plus, Lausanne has been rated the world’s best small city by Monocles ‘Small Cities Index’.Wow, congrats Lausanne.
Loving marketing, I thought to share with you today my five-star hotel experience on the Seychelles Islands where we recently celebrated our 10th wedding anniversary.
It started with a warm welcoming cocktail with a spectacular view. Then when checking-in into our room, there was a lovely welcome message, champagne, fruits and decoration of two swans made out of towels laying over a bed of roses. In the evening, when we came back from our day trip the bath was filled up and covered with local flowers. One day we had a surprise breakfast at an amazing location and private service.
I mean, overall, you would say, well, that’s the kind of service that you would expect from a five-star hotel, right?
Yes, but I believe the reason why I felt treated like a king was obviously the wedding anniversary, but also the friendliness and the joy of life of the staff people. They were always saying hello with a warm smile and I just felt they really really cared about me having a fantastic and delightful holiday. Honestly, I really did. Thanks again to all the people there.
To me people, this is today’s marketing in a digital world where you need to create emotions, that delight the customers, the customer’s journey. Small details can have a massive impact on your customer experience. Care about your people and put the human element back at the center of everything you do.
Well, I hope this was useful and I would like to know what are you or your brand doing today to delight your customers?
I would really love to hear from you. Leave a message, don’t be shy in the comment section.
But remember, as long as the Matterhorn stands, everything is going to be alright.
Cheers people from Lausanne. A beautiful city and I talk to you soon again from another great location. Cheers. Bye.
Greetings from a Swiss mountain guy;-)
More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.
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