I just wanted to take a minute to share with you why I feel connected to Frontiers brand mission and their open-source platform for scientists. First of all Frontiers mission is to make science open in order for society to have access to the latest research from topics such as climate change.
We all know, looking at what’s happening in Australia, we are simply out of time to debate climate change.
I’m their fan and support the brand mission because of their social commitments. I mean, research is the foundation of modern society and it’s thanks to advances in science that we enjoy longer, healthier, and more prosperous lives than ever before in human history.
Connecting with people, communicating brand values, and social commitments, in a more human way, that’s a must today to stay relevant in the eyes of today’s connected consumers.
Which brand do you feel connected to? Which brand mission is resonating with you? Please let me know in the comments section. I would love to hear from you.
Well I hope this resonates with you and if you would like to discuss your marketing challenges, please feel free to reach out to me and I’m more than happy to help.
But remember, as long as the Matterhorn stands, everything is going to be alright. Cheers, people. I’m in Lausanne and I talk to you soon again from another great location. Bye.
Greetings from a Swiss mountain guy;-)
Claude Oggier
More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.
Marketing in a Digital World 
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