Often I’m hearing companies saying that they understand the importance of good online interactions with people. But many times the executive team looks at digital marketing, just as items on a checklist. Instead of looking at what connection is created with a digital asset, they only focus on the asset itself.
It’s a big mistake, and you and I are smarter. Therefore, let’s not misplace your focus because it can easily damage your overall brand reputation.
Now, what’s the goal of your digital communication?
Digital communication needs to provide a story that people are able to consume, understand and apply. Make the story more human and you will stand out.
Experts predict that social advertisement budgets will double in the next five years, digital communication will become saturated. Meaning the need for strong and concise digital content will be at an all-time high. A constant focus on the quality of your digital communication is key.
People it’s time to get your house in order in the digital space. If you need help, please feel free to reach out to me and I’m more than happy to help.
But remember, as long as the Matterhorn stands, everything is going to be alright.
Cheers people from a rainy day, but at least the forecast is that it’s about to snow in a few hours and looking forward to that.
Greetings from a Swiss mountain guy;-)
Claude Oggier
More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.
Marketing in a Digital World 
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