How to scale human impression – CHANEL case study

Hi people,

I just wanted to share with you a short story today from my work experience at CHANEL on how you can scale on human impressions. CHANEL, the luxury brand invites people to join their unique workshops. People joining the workshops are either staff members or B2B clients. The brand connects with people by providing an exceptional experience that turns them immediately into brand ambassadors. And what’s beautiful about this is that you can just do the same today.

Delight your most valuable people because they will spread their unique experiences with other people. And this is scaling on human impressions. And CHANEL is a great example of how you can create meaningful experiences to delight people, build long-lasting relationships and scale on human impressions.

I hope this is useful to you.

But remember as long as the Matterhorn stands, everything is going to be alright.

Cheers people from Gland. It’s getting windy and a storm is supposed to come up. So be safe and talk to you soon again. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

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