Loving marketing, I recently had a chance to listen to Mathew Sweezey, the author of an inspiring book for any marketer called the Context marketing revolution. His speech definitely confirmed my beliefs, that if you want to achieve high performances today in business, you need to be more human and find new ways to connect with your ideal customers.
The book is full of practical insights and how marketing works today. And the first takeaway is, if you recognize and accept that the marketing has transformed, you already halfway there.
What I also found very interesting in the book is the idea of the customer journey, which is not new, but what is new is the way we must approach, manage, and use it. Brands must embrace consumers freedom and realize that they feel most motivated when they are guided along their own journey. Accepting that consumers are in control, and the need to create personalized journeys are the new fundamentals.
Hopefully, this resonates with you and I will be sharing more insights from the book for you very soon. So stay tuned.
Have a great day and I’ll talk to you soon.
Bye, but remember, as long as the Matterhorn stands, everything is going to be alright.
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