Algorithms drive the media

Fact is that in today’s modern world, it’s not the marketers who are in control. It’s the algorithms.
Algorithms, also called artificial intelligence are in the driver’s seat and help consumers to try to make sense of making a decision, to take an action or to make a purchase. They act behind your screen, providing you a personalized experience and ensure that you get what you want when you want it.
Which basically means that people are only motivated to make a decision or to take an action if they feel guided along the journey in a personalized way.

Now, how do you make this happen as a marketer?

You need to craft experiences instead of marketing messages. Experiences that are available, permissioned, personal, authentic and purposeful. Mathew Sweezy covers all five elements in detail in his new book called “The context marketing revolution” and I’m going to provide you with more insights from his book in my upcoming videos.

So stay tuned but remember, as long as the Matterhorn stands, everything is going to be alright.

Well, people I’m saying hi from the beautiful Swiss mountains where I spend a lovely holiday. Well, I hope you get a chance to enjoy a lovely holiday soon too.

So stay safe people and I talk to you soon. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

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