June 24, 2009, marks the day when private individuals – not brands, not businesses or traditional media outlets – became the largest producers of media in the world.
That day certainly felt like any other day for you and me but what happened is a game-changer for marketing, especially in a world where more and more people dislike advertising.
And I feel guilty to some extent as a marketer to continue to try to get people’s attention with intrusive marketing such as ads in Youtube videos for example.
But I am committed, committed to change and to rethink what we do, how we do it, and to put the customer back in the center of everything we do in marketing to simply break through the noise and to motivate the consumer to act.
Mathew Sweezey describes in detail the context marketing revolution and I can only encourage you to join the revolution in helping consumers at each stage of their journey to achieve their goal in the context of their moment.
I hope this resonates with you but remember, as long as the Matterhorn stands, everything is going to be alright.
Cheers people, have a lovely day and talk soon again.