Certainly you must be familiar with the 4Ps from Philip Kotler and let me tell you one of his stories about marketing.
There are 2 groups of CEO’s with respect to marketing.
1 group who doesn’t like marketing and 1 one group who loves marketing.
Maybe you have already seen a company where the CEO says: “I don’t like Marketing, but I know i need it, and all I want from marketing is some communication.I just want someone to broadcast and promote us.”
Well, that person is missing a lot of things and then there are other CEO’s who are 4P CEOs who say:”I need a marketing plan.” A plan that mentions my product: What is good about the product. Price: What should it be priced at? Place: Where should be made accessible? Online, offline, in stores? and last but not least promotion.
So that’s a more educated view of the potential of marketing but there is even a better CEO who says:”I want to start with the fact that the market is complex. There are a lot of segments and each segment deserves its own plan. Only one value proposition for the whole market doesn’t trigger anything. So what segment should we go after?
This brings us to the conclusion that the role of marketing in a company is very complex and influenced by the CEO’s view of marketing.
Please leave a comment below and share with me your CEO’s view of marketing.
But remember, as long as the Matterhorn stands, everything is going to be alright.
Cheers people and stay safe!
Philip Kotler’s speech: https://www.youtube.com/watch?v=sR-qL7QdVZQ
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