Is Belonging & Community a Marketing Strategy?

The Video is recorded in one of the most beautiful places I know. (Zermatt, Switzerland)

I strongly say yes and here is why.

I recently got the chance to listen to the latest trends about the future of Marketing from Web 3 to building a community at the Uprising event organized my Mark Schaefer.

I was most impressed by the bond you are able to create with 30 top thought leaders from the marketing industry in such a short period of time which gives you a sense of belonging.

You feel part of a micro community where people trust people and that’s what Web3 and the Metaverse is all about. A place with lots of micro communities where you want to have a human voice and where you feel you belong to.

I believe that belonging and building a community is a major marketing trend you should not overlook.

Let me know your thoughts.

But remember, as long as the Matterhorn stands, everything is going to be alright 😉

You might also be interested in reading: The Future of Marketing #1

Also, please reach out to me if you want to know more about my Uprising experience in Knoxville or the Uprising event in general. I am happy to help.

Cheers People!