"Be more human & connect with your fans" by Claude Oggier
Author: Claude Oggier
My name is Claude Oggier and I am passionate about digital media that changes the way we live and do business today. A Marketer interested in reading, learning about the new marketing age and sharing (hopefully) useful information. Lets have fun;-)
Yes, As a marketer I believe my job can be at risk due to artificial intelligence if I am not trying to embrace new technologies, to think of different ways on how to add value to customers and to serve their needs through more human centered marketing.
I recently listened to a great discussion by Dr Karen Yeung The Deep Dive – Episode 15: Dr Karen Yeung on Human Rights And Artificial Intelligence (41:47)
Dr Karen Yeung talks about some Pitfalls like:
You don’t know what to trust anymore because each personalized message is different.
What damage can happen when the data collection gets into the wrong hands?
Voice recognition can make a phone call sound like your mother. Creepy no?
Tradeoff: How much privacy are we willing to sacrifice to the sake of convenience?
Are these pitfalls making you uncomfortable or do you feel like this is just the way the world functions today?
What do you do?
I believe you need to apply a more human centered marketing approach today. It’s time to start re-imagining your marketing strategy. Open up, listen carefully to your prospects or customer. The secret lies in your ability to understand your audience’s point of view, to see things from their angle and to serve their needs.
Please feel free to reach out to me if you would like me to listen to your thoughts on your today’s marketing challenges.
Take care for now and greetings from Lake Geneva Area.
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I am fascinated by The North Face advertisement “Question Madness”. Mark Schaefer talks in his new book “Marketing Rebellion” about how the company highlights the madness of extreme sports people, who build a true sense of belonging. As Mark Schaefer wrote in his book
“Belonging is primal and fundamental to our sense of happiness and well-being.”
Mark Schaefer ,author of Marketing Rebellion
This advertisement tells stories that serve, inspire and entertain the extreme sport climbing community. This is truly new advertising people want to see today where we are moving towards an ad-free world. We all want to belong to a community that shares our personal values. Meaning companies need to serve their fans.
Watch the video and share your thoughts. Is it madness or people on the quest of belonging?
Be more human and let the marketing rebellion movement begin.
Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His other books include “KNOWN”, “The Content Code,” “Return On Influence,” and “The Tao of Twitter,” the best-selling book on Twitter in the world.