Belonging to the Brand by Mark Schaefer

Once again Mark Schaefer sets the trend in Marketing with his new book Belonging to the brand – Why Community is the Last Great Marketing Strategy.

A trend I truly believe in and a trend I am trying to explore on a daily basis.

Mark explores the concept of building brand communities and how it can be leveraged as a marketing strategy.

He further argues that with the rise of social media and the decline of traditional marketing methods, building a community around a brand is becoming increasingly important for companies to connect with their customers and build brand loyalty.

As you certainly know by now, our profession is once again disrupted by tools such as Chat GPT but it’s up to humans to be smart about the way we use technology as an enabler to expand a company’s strategic options.

I highly recommend you read Mark’s new book “Belonging to the Brand”. The book is a comprehensive guide for marketers and business owners looking to build a strong community around their brand, and use it to drive customer engagement and growth.

But remember,as long as the Matterhorn stands, everything is going to be alright.

Cheers people and talk to you soon again.

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March 17, 2023 0

Icarus Deception Official Trailer – Seth Godin

I just purchased the Kindle edition of the new book from Seth Godin and I am really excited to get started reading. Watch the Icarus Deception Offical Trailer and get hooked too;-)

Quotes from Seth Godin:

Art is frightening. Art isn’t pretty. Art isn’t painting.

But art is who we are and what we do and what we need.

Happy reading;-)

You may also like to read/listen some of Seth Godin interviews:

Podcasts, live events and more from Seth Godin

or this article on MyCustomer.com – http://www.mycustomer.com/topic/marketing/five-marketing-lessons-seth-godins-icarus-deception/161975

Claude

January 9, 2013 0

6 Books You Should Read

You don’t know what to start reading this weekend? Find below my books list for you.

Kindle editions:		Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Schaefer (Affiliate link) – Is it time for you to take social media serious? Than it’s time to read Return on Influence. Mark W. Schaefer shares with us new challenging subjects in the digital age you don’t want to miss out. Don’t know what is a citizen influencer? Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book.
		Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields (Affiliate link) – Have you already experienced un-employment? Did you feel fear and doubt and didn’t know how to turn it around? Jonathan Fields book Uncertainty talks about how to accept uncertainty and how you can change your mindset to handle these situations and to succeed.
Hardcovers:		Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone by Mitch Joel (Affiliate link) Back in 2004 when I started following Mitch Joel I immediately knew this entrepreneur had something to say I wanted to listen to. Reading his book has been a great experience on how to connect online with your customers, colleagues and your competitors. The old rules don’t apply anymore and you better catch up to understand this new media landscape.
		The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer & Amber Naslund (Affiliate link) – The Now Revolution is happening in real time. A trusting open-minded culture is one of the key factors in embracing and harnessing the potential of social media. You need to equip every employee to be an ambassador, a representative and an advocate in the very moment they need to be. Building and sustaining a culture that’s for the Now Revolution takes devotion. Jay Baer & Amber Naslund provide you with lots of actionable insights.
		Linchpin: Are You Indispensable? by Seth Godin (Affiliate link) – This paragraph from his book says it all. Seth Godin says: “I don’t write my blog to get anything from you in exchange. I write it because giving my small gift to the community in the form of writing make me feel good. I enjoy it that you enjoy it. When that gift comes back to me, in an unexpected way, I enjoy the I did twice as much.” This summarizes the way all got started for me. Thank you Seth.
		Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan & Julien Smith (Affiliate link) – Using the web to build influence, improve reputation, and earn trust. Do I need to say anything more? I highly respect the authors Chris Brogan & Julien Smith.

I am currently reading Growing Up Digital by Don Tapscott and I can already say that you can add it to your book list too;-) Claude Oggier

September 21, 2012 3

Book Review: Return On Influence by Mark W. Schaefer

After already having resolved the mistery of Twitter through Mark Schaefer’s book “The Tao of Twitter” (affiliate link) I knew I had to get his new book “Return on Influence” (affiliate link) immediately. Mark explores the power of what he calls today citizen influencer. Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book.

Not only will you learn more about social scoring systems you will also find great case studies explaining how big companies use today these systems to find the right people to connect, who can create buzz and become the brands powerful word of mouth influencers on the web.

Many social thinkers such as Mitch Joel, Michael Stelzner, Gini Dietrich,Robert Cialdini, Robert Scoble and many more appear in the book with great stories. Another interesting part of the book is where Mark tells you more about how people try to game the system in order to get a higher social scoring. Not really something you should follow to do but certainly good to know;-)

I am not really in favor of judging people in a job interview based on your Klout score but I get the point. You can certainly use it as one of many criterias but your first impression, your charisma, your persuasiveness and of course your skill sets should still outweigh a number today. Nevertheless whether we like it or not social scoring is happening, period.

His book is definitely a hot topic and we live in a very exciting time where new technologies will continue to shaken up businesses;-)

Congratulations to Mark for another great book;-)

I am following Mark on his blog {GROW} and can only recommend his book.

You may also like to read

Book review: The Tao of Twitter by Mark Schaefer

Podcast: Power, Influence and the social web with Mark W. Schaefer and Mitch Joel

Watch the CBS News video with Mark Schaefer:

http://www.cbsnews.com/8301-511_162-57404546/how-influencers-on-social-media-are-rewarded/

The Wall Street Journal article:

The Days of Klout and Clawback

Jason Falls blog post

The key is creating spreadable media

Claude Oggier

April 19, 2012 2

Return on Influence by Mark W. Schaefer

Finally I took the time to download the kindle version of Mark W. Schaefer’s new Book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
(affilate link) I really look forward to read. Only by just reading the introduction text where Mark says: “I have become a number” makes me wonder where is this leading us? I am sure to find in this book interesting stories about people’s own experiences which will lead me to rethink the quote “I have become a number”.

Our numbers are being compiled, sorted, sliced, diced, priced, dissected, combined and filleted in ways that help companies sell more of their stuff. — Mark W. Schaefer

Related articles:

Are you ready for return on influence

Podcast: Power, Influence and the social web with Mark W. Schaefer and Mitch Joel

Book review: The Tao of Twitter by Mark W. Schaefer

Claude Oggier

March 22, 2012 0

Do The Work by Steven Pressfield

If you are stuck with your work, feel resistance and don’t know how to finish your work read this manifesto Do The Work by Steven Pressfield.

One of my favorite parts of this manifesto is when Steven Pressfield tells you to stay stupid. Why? Because any smart person who understood how difficult were the tasks they had set themselves would have pulled the plug before he even began.

Read Do The Work and take notes, pass it on to your friends who are stuck and get them moving.

Get a copy of Do the Work (affiliate) from Amazon.

You may also like to listen to these interviews with Seth Godin about the domino project

Video interview with Steven Pressfield

Seth Godin: The new face of publishing

Seth Godin on The Domino Project and the future of publishing

Claude Oggier

June 13, 2011 4

Book Review: Linchpin by Seth Godin

I am not asking to get anything in exchange. If you are reading this blog and watch the video you already make me feeling good;-)

Order the book Linchpin by Seth Godin(affiliate) from Amazon.
Bestselling Author Seth Godin says this time it’s personal. The book is a personal manifesto, a plea from Seth Godin to you. Linchpin is about a choice ans it’s about your life. This choice doesn’t require you to quit your job, though it challenges you to rethink how you do your job.

As Seth Godin says: “If you want a job where it’s okay to follow the rules, don’t be surprised if you get a job where following the rules is all you get to do.”

“If you want a job where you take intellectual risks all day long, don’t be surprised if your insights get you promoted.”

ITS YOUR CHOICE – Think about your choice and become indispensable.

Find more out more about Seth Godin:

Seth’s blog

Seth’s books

Poke the Box by Seth Godin

So inspiring!

Exclusive interview with Seth Godin from GiANT Impact on Vimeo.

Mitch Joel interviewed Seth Godin in a 40-minute audio conversation. The entire audio conversation will be made available this coming Sunday, March 6th 2011 as episode #243 of Six Pixels of Separation – The Twist Image Podcast. Make sure to listen to it.

Read his blog post or order Poke the Box (affiliate) from Amazon.

Book Review: The Tao of Twitter by Mark W. Schaefer

Frustrated with Twitter?

Discover the Tao of Twitter written by Mark W. Schaefer. Mark’s blog www.businessesgrow.com is one of the best-loved business and marketing blogs in the world.

Mark W. Schaefer “@markwschaefer” walks you through the mystery of Twitter. The book is easy to read and has only about 100 pages.

The book provides you with great tips & insights but also with real life example you can apply right away.

There are 3 parts of the book I would like to highlight for you.

Attracting Targeted Followers: How to surround yourself with people who might be interested in you and what you have to say.
Providing Meaningful Content: This goes from some interesting news information you heard to your opinion on something to tweet about what interests you.
Offering Authentic Helpfulness: Do you have the mindset to help others? Friendships on the social web are built on trust and that must be earned.

I recommend you order The Tao of Twitter: Changing your life and business 140 characters at a time (affiliate) from Amazon and find out more.

6 Reasons People Use Twitter

Claude Oggier

Twitter Linkedin Facebook

February 27, 2011 5

Socialnomics – Book review

I can say that Erik Qualman has won another fan of the socialnomics videos and his book. Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business (affiliate)
The book is an excellent read and provides practical insights and tips for everyone. Erik provides case studies on how companies have to incorporate social media into their business strategy and how to use it to their advantages. Socialnomics is definitely not a fad but a new way of life.

Takeaways include:

Obama’s success driven by social media.
Winners and Losers in a 140-Character World.
Next Steps for Companies and The “Glass House Generation”.
and many more.

Some of my personal key messages that I am taking away are:

Today consumers pay less attention to above the line mediums. They prefer to listen to their neighbors what they have to say about products and services.
We no longer have to search for the news – It finds us.
Search Engines are recognizing the social media shift and try to make their offerings more social.
Businesses can follow what is being said about them or their industry.
Real-time updates of news events

I also would like to empathize that Erik speaks about “The next generation can’t speak”. Fact is that the desire and ability to meet new people has rapidly eroded so much that humans fear public speaking. I like to see that Erik mentions the downsides of not having as much face to face interactions as we used to have. It’s a challenge we have to face today and in the future.

I follow Erik Qualman on Twitter http://www.twitter.com/equalman and recommend his book socialnomics.

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