The Future of Marketing #1

Video Location – Market Square, Knoxville, Tennessee after our hiking in the Smoky mountains.

After all these years, I finally met in person Mark Schaefer at The Uprising event in Knoxville, TN.

What a JOY and listen in this video to some of the takeaways directly from Mark.

  • Belonging and creating a community is the future of Marketing.  Hint: Web 3.0 is exactly about belonging.
  • If you have a great community and belonging you don’t need advertising or SEO. You have everything you need that leads to business connections.
  • When you bring people together and meet them face to face it changes everthing. The Uprising event is proof of creating a magical bond among 30 marketing thought leaders.

Join the Markting Rebellion and the Uprising is coming to Europe. Stay tuned.

Some pictures from the best marketing event:

Mark & Claude united at The Uprising event.

More useful links:

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people!

PS – I will talk more about Web 3.0 in my next post.

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June 24, 2009, The day marketing changed forever

June 24, 2009, marks the day when private individuals – not brands, not businesses or traditional media outlets – became the largest producers of media in the world.

That day certainly felt like any other day for you and me but what happened is a game-changer for marketing, especially in a world where more and more people dislike advertising. 
And I feel guilty to some extent as a marketer to continue to try to get people’s attention with intrusive marketing such as ads in Youtube videos for example.

But I am committed, committed to change and to rethink what we do, how we do it, and to put the customer back in the center of everything we do in marketing to simply break through the noise and to motivate the consumer to act.

Mathew Sweezey describes in detail the context marketing revolution and I can only encourage you to join the revolution in helping consumers at each stage of their journey to achieve their goal in the context of their moment.

I hope this resonates with you but remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people, have a lovely day and talk soon again.

Source: June 24, 2009 – Limited media era vs infinite media era

How banks continue to adapt to digital disruption

Hi People,

let me just take a minute to share with you my observations in the banking industry. I mean, these days you hear many stories about how Finetech, startups or even the GAFA’s interrupt the banking industry.

Personally, I observed in a positive way, how banks continue to adapt to the constantly changing consumer needs. Today as a connected consumer, I’m obtaining more and more services via my online banking. TWINT, checking my balance sheet, and online transactions are the services I’m using most.

Now, what priorities should banks focus on from a simple user point of view?
In order to stay relevant today, you the banks need to focus on constantly improving the user experience. You want to offer the same quality onsite and online.
You want to embrace data and analytics to better understand your customer needs and make insight-led decisions. Apply a user-centered design principle to deliver an amazing user experience. You go mobile because more and more people embrace mobile. And last but not least, personalize the experience across all digital channels in order to enhance customer satisfaction.

Well, I hope this is useful to you, but remember, as long as the Matterhorn stands, everything is going to be alright.

Well cheers people from the Swiss mountains. I hope you get a chance to enjoy the mountains too over these days.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

My IMD digital journey will continue

Check out my Youtube Claude Oggier

Hi people,

I hope you’re doing well today. Look at the beautiful day that we have today in Ouchy, Lausanne, which is basically also to the place where I worked at IMD Business School for almost 10 years.

I mean, clearly, IMD enabled me to kick-off my marketing career. And I will be forever grateful to the people who supported me over all these years. And today, it’s my turn to look into becoming an IMD student. Because I’m interested in IMD’s digital transformation programs led by Michael Wade.

Well, it kind of feels like going back to the roots. And I’m really, really excited about this. And just like a human-centered marketing strategy, I believe that digital transformation starts foremost with people too. I mean, the first question you need to ask yourself is how willing is your company’s culture to change? Do you have to buy-in from the top of management?

This is a key fundamental to any digital transformation journey. The second question you need to answer is do you have analytics accurately in place? And are you measuring your consumers interactions with your brand and their various touch points? And last but not least, the third question is, are you using your data in a meaningful way?

It’s just not enough to have a lot of data. The secret sauce is in using artificial intelligence to optimize your business processes, which enable you to enhance the customer experience because the customer experience, making that exceptional, that’s what you have to do today.

I am super excited to go and learn to broaden my knowledge in the never-ending journey of digital transformation and I will not miss sharing with you my learnings along the way in my upcoming videos.

So stay tuned and I hope this resonates with you and if you would like to discuss your marketing challenges with me, please feel free to reach out to me I’m super happy to help you.

But remember, as long as the Matterhorn stands, everything is going to be alright. Even in beautiful Ouchy and if you look in the back, there is Valais / Wallis. So I’m saying just cheers and it’s always great to visit IMD in Ouchy and you know what, talk to you soon again from another great place. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

Marketing questions ? Call me at 0041 78 637 4314

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