Madness or people with a sense of belonging?

I am fascinated by The North Face advertisement “Question Madness”. Mark Schaefer talks in his new book “Marketing Rebellion” about how the company highlights the madness of extreme sports people, who build a true sense of belonging. As Mark Schaefer wrote in his book

“Belonging is primal and fundamental to our sense of happiness and well-being.”

Mark Schaefer ,author of Marketing Rebellion

This advertisement tells stories that serve, inspire and entertain the extreme sport climbing community. This is truly new advertising people want to see today where we are moving towards an ad-free world. We all want to belong to a community that shares our personal values. Meaning companies need to serve their fans.

Watch the video and share your thoughts. Is it madness or people on the quest of belonging?

Be more human and let the marketing rebellion movement begin.

Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His other books include “KNOWN”, “The Content Code,” “Return On Influence,” and “The Tao of Twitter,” the best-selling book on Twitter in the world.

#MarketingRebellion #MarkSchaefer #marketingwithpurpose #marketingmission

Greetings from Lake Geneva area.

Claude Oggier

Do You Care Enough About Your Work?

How many times have you already been asking yourself if you cared enough about the work you are doing right now?
Honestly I have been doing it many times and most probably you did too. You don’t need to be a freelancer to care enough about your work. Anybody can and should care enough about the work he/she is doing.

Did you already ask yourself the question; “What do you want to do?”

Not your job, but your work, now, tomorrow, and in the future.

Well, if you are struggling to answer these questions I recommend you start following Seth Godin who tells you to make something happen. I just signed up to his latest project “The Freelancer Course” and you should too if you want to make something happen and if you care enough about your work!

If you also sign up, please reach out to me so can learn from each other and we can contribute to the community.

Will you sign up?

Enjoy,
Claude Oggier

Your Emotionally Charged Stories

Reading Mitch Joel’s blog on almost a daily basis I am not only fascinated by his writing style and marketing knowledge I am also thankful to his valuable content he shares with us every day. Recently he attended another Google Talk and got surprised by Dough Stevenson’s way of thinking about storytelling.

 We all have childhood memories and remember them like it happened yesterday. Why that? Because it was an emotionally charged event.

 

Original Article by Mitch Joel

Claude

Malcolm Gladwell Talks About His Book Blink

After reading Malcolm Gladwell’s book Outliers; The Story of Success I became even more curious to know more about his personality. Watching this video where he talks about his book Blink I think I already made the decision to buy this book too but still want to try to hold back for a few more days, if possible…;-)

PS – His upcoming book looks very promising too! David and Goliath coming out in October 2013.

Claude

Up ↑

%d bloggers like this: