How Machine Learning Can Help You Achieving Your Business Goals

Are you providing a delightful user experience? 

Are you pushing the boundaries through machine learning?

Get insights from Avinash Kaushik, Digital Marketing Evangelist at Google.

https://www.thinkwithgoogle.com/marketing-resources/machine-learning-at-google/

#machinelearning #userexperience #marketing 

Greetings from Lake Geneva Area,

Claude Oggier

My Marketing Friends Are Stuck

Join the marketing rebellion movement launched by Mark Schaefer and let’s face the truth.

The advertising industry is in trouble because more and more consumers feel disrupted with impersonal ad messages and use ad-blockers to avoid them.

Today’s customers are in control. The customers are the marketing department.

Reference: Mark Schaefer’s book called “Marketing Rebellion”

Share your thoughts.

I would love to hear from you.

#MarketingRebellion #MarkSchaefer #marketingwithpurpose #marketingmission

Greetings from Lake Geneva Area,

Claude Oggier

Is my Marketing Job at Risk Because of Artificial Intelligence?

Yes, As a marketer I believe my job can be at risk due to artificial intelligence if I am not trying to embrace new technologies, to think of different ways on how to add value to customers and to serve their needs through more human centered marketing.

I recently listened to a great discussion by Dr Karen Yeung
The Deep Dive – Episode 15: Dr Karen Yeung on Human Rights And Artificial Intelligence (41:47)

Dr Karen Yeung talks about some Pitfalls like:

  • You don’t know what to trust anymore because each personalized message is different.
  • What damage can happen when the data collection gets into the wrong hands?
  • Voice recognition can make a phone call sound like your mother. Creepy no?
  • Tradeoff: How much privacy are we willing to sacrifice to the sake of convenience?

Are these pitfalls making you uncomfortable or do you feel like this is just the way the world functions today?

What do you do?

I believe you need to apply a more human centered marketing approach today. It’s time to start re-imagining your marketing strategy. Open up, listen carefully to your prospects or customer. The secret lies in your ability to understand your audience’s point of view, to see things from their angle and to serve their needs.

Please feel free to reach out to me if you would like me to listen to your thoughts on your today’s marketing challenges.

Take care for now and greetings from Lake Geneva Area.

Claude

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Madness or people with a sense of belonging?

I am fascinated by The North Face advertisement “Question Madness”. Mark Schaefer talks in his new book “Marketing Rebellion” about how the company highlights the madness of extreme sports people, who build a true sense of belonging. As Mark Schaefer wrote in his book

“Belonging is primal and fundamental to our sense of happiness and well-being.”

Mark Schaefer ,author of Marketing Rebellion

This advertisement tells stories that serve, inspire and entertain the extreme sport climbing community. This is truly new advertising people want to see today where we are moving towards an ad-free world. We all want to belong to a community that shares our personal values. Meaning companies need to serve their fans.

Watch the video and share your thoughts. Is it madness or people on the quest of belonging?

Be more human and let the marketing rebellion movement begin.

Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His other books include “KNOWN”, “The Content Code,” “Return On Influence,” and “The Tao of Twitter,” the best-selling book on Twitter in the world.

#MarketingRebellion #MarkSchaefer #marketingwithpurpose #marketingmission

Greetings from Lake Geneva area.

Claude Oggier

6 Digital marketing channels you must use to succeed

Are you still looking for guidance on how and where you should maximize your digital marketing channels?

Below you find 6 digital marketing channels you must use today to succeed. My approach is very easy to understand on how to optimize your digital ecosystem.

As a marketer the goal is to find synergies and interactions among each digital channel and to maximize it’s potential in order to achieve better results.

The Digital Ecosystem:

Inbound Marketing Graphic

 

1. Data analysis

Analyse the source of your traffic and only then you start to understand what kind of people are coming to your site and even a little bit of why they are coming. (Customer behaviors) Define your goals and focus on actionable outcomes.

2. Search engine marketing

Increase your visibility in search engine results through Pay-Per-Click ads or through an optimized website with your most relevant keywords.

3. Email marketing

Use email marketing to build loyalty and trust with your prospects/customers. Make sure your email list is clean and that you send out your messages to the right/relevant targets.

4. Social media

Social Media is not to worry about which social network you should be using and how many. Rather focus on building a community where your prospects and clients want to be.

5. Content marketing

Foremost write for human beings and not for robots. Create content people are willing to share with their network.

6. External websites

Outreach to external websites and bloggers. You build relationships and create authority for your website.

Do you agree with me?

What other digital channels would you add to the list that show good results?

Please share your feedback and critics in the comments section. I would love to hear from your stories.

Related article:

Digital Transformation is about people

 

Claude Oggier

Digital Transformation is About People

Yes, I can’t stress out enough about the fact that today’s digital transformation is foremost about people. People who have the right mindset and who think and speak digital.

Do you have the right people and team in place to lead this transformation in your business? A team who redefines your success and defines outcomes?

If yes, through my slides below, you can discover a digital marketing roadmap on what I believe is needed, in the digital world, if you want your business to create value for today’s (high expectation) consumers.

Oh And yes, this road can get muddy and messy but what counts is to get started now!

What does your digital marketing roadmap look like?

References:
Mark Schaefer’s Blog – GROW– Author of the book: The Content Code (Affiliate link)
Danny Brown – Auhtor of the book: Influence Marketing (Affiliate link)
Avinah Kaushik – Author of the book: Web Analytics 2.0 (Affiliate link)
McKinsey Insights:
http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

Photo courtesy: Flickr CC and Ken Douglas

Enjoy,
Claude Oggier

Digital Transformation – Do You Pay Attention?

One of my sources of inspiration is clearly Mitch Joel in the world of Digital Marketing. Mitch always shares great content I enjoy reading and recently he shared a video from Scott Galloway. So please, if you have been living under a rock for now and don’t know about the digital transformation that has already happened please watch now and share your thoughts with me:

Enjoy,

Claude

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