Most likely you have already come across Google ads while searching for the perfect gift for your mom, the best holiday trip deal or the best coffee recipe. If you ever have wondered how Google decides on which information to show watch this short video.
Claude
Looking for the seamless connection? WATCH THIS!
Claude Oggier
In order to broaden my knowledge in the field of online marketing I decided to join the PPC Market Motive course with Faculty Chair David Szetela. Online advertising expert David Szetela is currently president of music startup NoNoyz.com. He was also recently voted Top PPC Expert by a poll of several thousand PPC advertisers.
If you want to get started with PPC I recommend you go trough first the slides below before you can find my previous blog posts to this topic with relevant case studies.
Do you find this blog post useful? Just let me know;-)
Related articles:
PPC Training – Creating Great PPC Ads 1
PPC Training – Creating Great PPC Ads 2
PPC Training – Creating Great PPC Ads 3
PPC Training – Creating Great PPC Ads 4
PPC Training – Creating Great PPC Ads 5
PPC Training – Creating Great PPC Ads 6
PPC Training – Creating Great PPC Ads 7
PPC Training – Creating Great PPC Ads 8
PPC Training – Creating Great PPC Ads 9
Claude Oggier
PPC Line 2 – Give explicit directions to your readers
Useful links to this topic:
Claude Oggier
Your PPC ads work best when you lead of with the features and crystal clear benefits of the offer in the first line.
Excerpt from the ad Mademoiselle Mnémosyne
Useful links to this topic:
Longer headlines for select ads on Google
AdWords Optimization Tips: More on Ad
Claude Oggier
Matt Cutts sounds very straightforward and simple! Watch his video and follow Matt Cutts blog
Claude Oggier
Headlines work best when the search term is included. Include 2 or 3 of the same keywords in each ad group as well as modifying words that might correspond to the way people search.
Consider the following keywords in your ad group:
Claude Oggier
Writing great ad copy
Writing compelling ads is key if you want to succeed with your PPC campaigns. Let me share with you some key points you shouldn’t miss when writing your ad copy.
Example:
Up to you now to persuade me to take the action you want me to do;-)
Related article:
Using PPC Ads to Fine Tune Your Organic Ad Copy
Claude Oggier
Marketing in a Digital World 
