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2022 Retrospective

2022 is coming to an end and what a year it has been.

I finally met in person my long time friend and marketing thought leader Mark Schaefer at his Uprising event in Knoxville, Tennessee. The event was the first step forward of building an ongoing community of marketing leaders where Mark also launched the RISE community where you can explore the future of Marketing.

In between I also changed job where I joined the online University called “FernUni Schweiz” as their Digital Marketing Advocate where I am excited to build a community and sense of belonging for people who want to start or enhance their careers with a university degree.

My experimentation with Artificial intelligence has been very rewarding and I can only encourage you to embrace and to learn from AI which is transforming every marketer career.

We moved into our new home but unfortunately we also had a loss in our family. My beloved father-in-law tragically passed away this year and he will be remembered forever.

It’s time to look forward and I hope that 2023 brings you and me even more opportunities and that we are able to make the most out of them. The Uprising event coming to Europe in September sounds very exciting and I hope to be able to attend and to make even more connections in the industry. Drop me a message if you would like to know more about the Uprising event.  

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people

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Why Personal Branding Matters

Marketers – Have you been asking yourself already if your role in marketing is still relevant today?

Do you think artificial intelligence is a threat to you in marketing?

Artificial intelligence is already dominating areas such as writing, video, podcasting or even photographs today and as Mark Schaefer says:

Personal Branding is the only sustainable competitive advantage any of us have in the long term.

Mark Schaefer

It’s time to deal with your personal branding. Start building your reputation by delivering consistently good content where you provide industry trends, insights or observations over a long period of time.

Get over your procrastination and create content where you are honest, vulnerable and simply yourself. This is how you start branding yourself and where people are going to trust you over time.

People trust people and we believe each other. 

Become KNOWN and TRUSTED in your area of expertise through PERSONAL BRANDING. 

Just like doctors, lawyers or university professors who are on a different level of trust for me 😉

Your time is now. Good luck!

But remember, as long as the Matterhorn stands, everything is going to be alright.

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Web3 – The Future of Marketing #2

Mathew Sweezey, the futurist of Salesforce,  blew my mind with his impressive talk about Web3 at the last Uprising event.

He explained how Web 3 is changing the way consumers interact with brands and how brands approach customer lifetime value.

Don’t get confused yet about the buzz words such as NFT’s, Wallets, Blockchain, Discord, Open Sea, Crypto, Metaverse and so on.

Simply understand that Web3 is a power shift. 

Consumers now control their data, not brands. 

Mathew Sweezey

What brands need to see is how this changes the relationship between them and consumers. Each iteration of the web has changed this dynamic, shifting power more and more towards consumers. 

Web3 is envisioned as a digital space where services are operated, owned and improved by communities of users like you and me.

This is truly amazing and a trend you as a marketer, cannot ignore and need to get up to speed.

Enjoy the ride😁

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers People

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Is Belonging & Community a Marketing Strategy?

The Video is recorded in one of the most beautiful places I know. (Zermatt, Switzerland)

Is Belonging & Community a Marketing Strategy?

I strongly say yes and here is why.

I recently got the chance to listen to the latest trends about the future of Marketing from Web 3 to building a community at the Uprising event organized my Mark Schaefer.

I was most impressed by the bond you are able to create with 30 top thought leaders from the marketing industry in such a short period of time which gives you a sense of belonging.

You feel part of a micro community where people trust people and that’s what Web3 and the Metaverse is all about. A place with lots of micro communities where you want to have a human voice and where you feel you belong to.

I believe that belonging and building a community is a major marketing trend you should not overlook.

Let me know your thoughts.

But remember, as long as the Matterhorn stands, everything is going to be alright 😉

You might also be interested in reading: The Future of Marketing #1

Also, please reach out to me if you want to know more about my Uprising experience in Knoxville or the Uprising event in general. I am happy to help.

Cheers People!

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The Uprising Event – Here I come

I’m getting very close to finally finally meet up with my long-time friend Mark Schaefer at his Uprising event in Knoxville Tennessee.

Our journey started over 10 years ago when I was simply looking for a book that could help me to get a better understanding of Twitter. I came across Mark’s book the Tao of Twitter and the book was just right for me and ever since I follow Mark through his blog podcasts and books.

I also had a chance to be mentored by Mark and finally, finally we’ll make it happen to meet up in person. Oh yes baby like Mark would say and I can’t wait.

Check out for yourself to learn about Mark Schaefer how he could help or inspire you through his blog or books and join the marketing Rebellion.

But remember as long as the Matterhorn stands everything is going to be all right.

Greetings from a Swiss mountain guy;-)

Claude

FOLLOW Claude Oggier
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Ad World 2021 Conference

Hey marketers,

Ad World 2021 is around the corner and I am super excited to join the journey over 3 days.

My goal is to learn from 100+ expert speakers to master my craft as a lead generation specialist.

I want to learn from cutting-edge advertising masterminds on what it takes today to obtain the best possible performances.

I want to find out about
How will I advertise online?
How will I track customers?
How will I optimize campaigns?
How will I scale?
and  on and on and on.

Now, what are you going to do to stay up-to-date with today’s fast-paced business environment?
Join me and 50 000 other advertisers from the third to the 5th of May.

Cheers people, stay safe and talk to you soon!

Source courtesy:
https://adworldconference.com/

FOLLOW Claude Oggier

✔ Blog – http://www.claudeoggier.com
✔ Youtube – https://www.youtube.com/c/ClaudeOggier​
✔ Connect with me on LinkedIn – https://linkedin.com/in/claudeoggier​
✔ Twitter – https://twitter.com/claudeoggier​
✔ Instagram – https://www.instagram.com/claudeoggier/​
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✔ Mobile – 0041-76-473-4295

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