Just like a human-centered marketing strategy, I believe that digital disruption/transformation starts foremost with people too.
The first question you need to ask yourself is how willing is your company’s culture to change. Do you have the buy-in from the top management? This is a key fundamental to any digital transformation journey.
The second question you need to answer is do you have analytics accurately in place and are you measuring your consumer’s interactions with your brand and their various touch-points?
The third question is, are you using your data in a meaningful way? It’s just not enough to have a lot of data. The secret sauce is in using artificial intelligence to optimize your business processes which enable you to enhance the customer experience.
Making the customer experience exceptional is a must today. Use technology to make the consumer journey fast and easy.
What are your thoughts on this?
Enjoy & greetings from Lake Geneva Area.
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