Digital Disruption

My IMD digital journey

Just like a human-centered marketing strategy, I believe that digital disruption/transformation starts foremost with people too.

The first question you need to ask yourself is how willing is your company’s culture to change. Do you have the buy-in from the top management? This is a key fundamental to any digital transformation journey.

The second question you need to answer is do you have analytics accurately in place and are you measuring your consumer’s interactions with your brand and their various touch-points?

The third question is, are you using your data in a meaningful way? It’s just not enough to have a lot of data. The secret sauce is in using artificial intelligence to optimize your business processes which enable you to enhance the customer experience.

Making the customer experience exceptional is a must today. Use technology to make the consumer journey fast and easy.

What are your thoughts on this?

Enjoy & greetings from Lake Geneva Area.

Claude Oggier

Need help with your company’s digital transformation? 

Call or text me at 0041 76 473 4295

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Up ↑

%d bloggers like this: