Tag: Artificial Intelligence

Marketing Trends and why AI is helpful

I think we all agree that the future of marketing is likely to involve a continued shift towards digital channels. 

The power of Artificial intelligence and machine learning will play even a bigger role in automating and personalising marketing efforts, while virtual and augmented reality will open up new opportunities for immersive brand experiences.

On a personal level, AI helps me to craft my ideas around Facebook or Google headlines, or rewriting my content in multiple languages etc. which increases my productivity.

Claude Oggier

The use of influencers and user-generated content will continue to grow in importance, as consumers place more trust in recommendations from their peers than in traditional advertising.

I am curious to follow another trend which is the integration of voice search and voice assistants. This will change the way companies create their content and optimise it for voice search.

In addition, with the growing concern for privacy and data security, companies will need to be transparent and responsible with the data they collect and use for marketing purposes.

Overall, the future of marketing will require companies to be agile, adaptable, and customer-centric in order to stay ahead of the competition.

What other trends do you see in Marketing? Please leave a comment.

Another trends is Mark Schaefer’s new book – Belonging to the brand – Why Community is the Last Great Marketing Strategy.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers

FOLLOW Claude Oggier
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2022 Retrospective

2022 is coming to an end and what a year it has been.

I finally met in person my long time friend and marketing thought leader Mark Schaefer at his Uprising event in Knoxville, Tennessee. The event was the first step forward of building an ongoing community of marketing leaders where Mark also launched the RISE community where you can explore the future of Marketing.

In between I also changed job where I joined the online University called “FernUni Schweiz” as their Digital Marketing Advocate where I am excited to build a community and sense of belonging for people who want to start or enhance their careers with a university degree.

My experimentation with Artificial intelligence has been very rewarding and I can only encourage you to embrace and to learn from AI which is transforming every marketer career.

We moved into our new home but unfortunately we also had a loss in our family. My beloved father-in-law tragically passed away this year and he will be remembered forever.

It’s time to look forward and I hope that 2023 brings you and me even more opportunities and that we are able to make the most out of them. The Uprising event coming to Europe in September sounds very exciting and I hope to be able to attend and to make even more connections in the industry. Drop me a message if you would like to know more about the Uprising event.  

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people

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Why Personal Branding Matters

Marketers – Have you been asking yourself already if your role in marketing is still relevant today?

Do you think artificial intelligence is a threat to you in marketing?

Artificial intelligence is already dominating areas such as writing, video, podcasting or even photographs today and as Mark Schaefer says:

Personal Branding is the only sustainable competitive advantage any of us have in the long term.

Mark Schaefer

It’s time to deal with your personal branding. Start building your reputation by delivering consistently good content where you provide industry trends, insights or observations over a long period of time.

Get over your procrastination and create content where you are honest, vulnerable and simply yourself. This is how you start branding yourself and where people are going to trust you over time.

People trust people and we believe each other. 

Become KNOWN and TRUSTED in your area of expertise through PERSONAL BRANDING. 

Just like doctors, lawyers or university professors who are on a different level of trust for me 😉

Your time is now. Good luck!

But remember, as long as the Matterhorn stands, everything is going to be alright.

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Algorithms drive the media

Fact is that in today’s modern world, it’s not the marketers who are in control. It’s the algorithms.
Algorithms, also called artificial intelligence are in the driver’s seat and help consumers to try to make sense of making a decision, to take an action or to make a purchase. They act behind your screen, providing you a personalized experience and ensure that you get what you want when you want it.
Which basically means that people are only motivated to make a decision or to take an action if they feel guided along the journey in a personalized way.

Now, how do you make this happen as a marketer?


You need to craft experiences instead of marketing messages. Experiences that are available, permissioned, personal, authentic and purposeful. Mathew Sweezy covers all five elements in detail in his new book called “The context marketing revolution” and I’m going to provide you with more insights from his book in my upcoming videos.


So stay tuned but remember, as long as the Matterhorn stands, everything is going to be alright.


Well, people I’m saying hi from the beautiful Swiss mountains where I spend a lovely holiday. Well, I hope you get a chance to enjoy a lovely holiday soon too.


So stay safe people and I talk to you soon. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

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Is technology hurting your marketing effectiveness?

Hi people,

I hope you’re doing well and I’m saying hi from a viewpoint I visit frequently during summer when I go cycling. I mean, look in the back. It’s a spectacular view today over lac léman (Lake of Geneva) and the Alps where it’s foggy today. And it’s just great to be above the fog and I feel very grateful.

Now people my question for you today is do you have the feeling that your marketing campaigns are less effective than they used to?

Do you have the feeling that your marketing is falling behind?

Well, I believe a problem today is the abusive use of technology where too many marketing messages have forgotten the human connection or human element. Everything seems to be programmed and automated by marketers, who seem to have forgotten about what makes actually good sense. It’s simply annoying, it provides mediocre results and simply we must do a better job if we want to keep people’s trust in our products or services.

And here is my take on what we should do.

Marketing to digital natives has to be consensual. I’m feeling concerned and I believe you too. Therefore marketing, in general, has to be consensual.

Somebody at the top of the organization needs to declare that building trust in a more human way is a top priority.

Make the success of your customers be your most important KPI.

Embrace technology and make the consumer path to your product or service fast and easy. By all means, use artificial intelligence to accelerate and automate repetitive processes.

Provide customer service value by informing consumers on their order status or to students about their program progress.

Create ongoing conversations with your biggest fans and stay relevant in the consumer’s eyes when they decide to make a purchase.

Last but not least, brand building and building trust with consumers has never been more important than today. People want to be respected, don’t abuse people’s trust with technology.

Well, I hope you enjoyed these insights and I would really love to hear from you about your marketing challenges.

But regardless, remember, as long as the Matterhorn stands, everything is going to be alright.

Well, cheers people from this great, spectacular viewpoint.

Talk to you soon again. Bye bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

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My IMD digital journey will continue

Check out my Youtube Claude Oggier

Hi people,

I hope you’re doing well today. Look at the beautiful day that we have today in Ouchy, Lausanne, which is basically also to the place where I worked at IMD Business School for almost 10 years.

I mean, clearly, IMD enabled me to kick-off my marketing career. And I will be forever grateful to the people who supported me over all these years. And today, it’s my turn to look into becoming an IMD student. Because I’m interested in IMD’s digital transformation programs led by Michael Wade.

Well, it kind of feels like going back to the roots. And I’m really, really excited about this. And just like a human-centered marketing strategy, I believe that digital transformation starts foremost with people too. I mean, the first question you need to ask yourself is how willing is your company’s culture to change? Do you have to buy-in from the top of management?

This is a key fundamental to any digital transformation journey. The second question you need to answer is do you have analytics accurately in place? And are you measuring your consumers interactions with your brand and their various touch points? And last but not least, the third question is, are you using your data in a meaningful way?

It’s just not enough to have a lot of data. The secret sauce is in using artificial intelligence to optimize your business processes, which enable you to enhance the customer experience because the customer experience, making that exceptional, that’s what you have to do today.

I am super excited to go and learn to broaden my knowledge in the never-ending journey of digital transformation and I will not miss sharing with you my learnings along the way in my upcoming videos.

So stay tuned and I hope this resonates with you and if you would like to discuss your marketing challenges with me, please feel free to reach out to me I’m super happy to help you.

But remember, as long as the Matterhorn stands, everything is going to be alright. Even in beautiful Ouchy and if you look in the back, there is Valais / Wallis. So I’m saying just cheers and it’s always great to visit IMD in Ouchy and you know what, talk to you soon again from another great place. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

Marketing questions ? Call me at 0041 78 637 4314

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Is AI Going to Cause More Pain Than Anything Else?

You and I know that businesses need to adapt or die in today’s economics and yet artificial intelligence is about to change everything.

In my opinion, artificial intelligence (AI) is already surrounding us in many ways today and we can’t stop this evolution. Yes, many jobs will be replaced by robots but we as humans need to use our creativity to stay indispensable while working with robots.

Many newspapers and thought leaders share their opinions about AI and the way AI is going to change our lives forever.

Thought leaders talk about embracing AI and some are worried about how technologies will shape the future of many businesses.

Start listening to these leaders regarding AI and make your own opinion.

Jack Ma:

 

Elon Musk:

 

Bill Gates:

 

Jürgen Schmidhuber

 

What is your opinion about AI?

I am very curious to hear your thoughts.

Best,
Claude Oggier

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