Belonging to the Brand by Mark Schaefer

Once again Mark Schaefer sets the trend in Marketing with his new book Belonging to the brand – Why Community is the Last Great Marketing Strategy.

A trend I truly believe in and a trend I am trying to explore on a daily basis.

Mark explores the concept of building brand communities and how it can be leveraged as a marketing strategy. 

He further argues that with the rise of social media and the decline of traditional marketing methods, building a community around a brand is becoming increasingly important for companies to connect with their customers and build brand loyalty. 

As you certainly know by now, our profession is once again disrupted by tools such as Chat GPT but it’s up to humans to be smart about the way we use technology as an enabler to expand a company’s strategic options.

I highly recommend you read Mark’s new book “Belonging to the Brand”. The book is a comprehensive guide for marketers and business owners looking to build a strong community around their brand, and use it to drive customer engagement and growth.

But remember,as long as the Matterhorn stands, everything is going to be alright.

Cheers people and talk to you soon again.

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2022 Retrospective

2022 is coming to an end and what a year it has been.

I finally met in person my long time friend and marketing thought leader Mark Schaefer at his Uprising event in Knoxville, Tennessee. The event was the first step forward of building an ongoing community of marketing leaders where Mark also launched the RISE community where you can explore the future of Marketing.

In between I also changed job where I joined the online University called “FernUni Schweiz” as their Digital Marketing Advocate where I am excited to build a community and sense of belonging for people who want to start or enhance their careers with a university degree.

My experimentation with Artificial intelligence has been very rewarding and I can only encourage you to embrace and to learn from AI which is transforming every marketer career.

We moved into our new home but unfortunately we also had a loss in our family. My beloved father-in-law tragically passed away this year and he will be remembered forever.

It’s time to look forward and I hope that 2023 brings you and me even more opportunities and that we are able to make the most out of them. The Uprising event coming to Europe in September sounds very exciting and I hope to be able to attend and to make even more connections in the industry. Drop me a message if you would like to know more about the Uprising event.  

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people

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