Book Review: Linchpin by Seth Godin

I am not asking to get anything in exchange. If you are reading this blog and watch the video you already make me feeling good;-)


Order the book Linchpin by Seth Godin(affiliate) from Amazon.
Bestselling Author Seth Godin says this time it’s personal. The book is a personal manifesto, a plea from Seth Godin to you. Linchpin is about a choice ans it’s about your life. This choice doesn’t require you to quit your job, though it challenges you to rethink how you do your job.

As Seth Godin says: “If you want a job where it’s okay to follow the rules, don’t be surprised if you get a job where following the rules is all you get to do.”

“If you want a job where you take intellectual risks all day long, don’t be surprised if your insights get you promoted.”

ITS YOUR CHOICE – Think about your choice and become indispensable.

Find more out more about Seth Godin:

Seth’s blog

Seth’s books

You might also like:

The Domino Project: A  New Publishing Venture by Seth Godin

Poke the Box by Seth Godin

Must Podcast – Mitch Joel in Conversation With Seth Godin

Some smart posts from Seth Godin:

Reject the tyranny of being picked, pick yourself

Ten Years of changing the World

You should write an Ebook

Related article:

Loic Le Meur’s post – Picked myself at leweb and how to get invited to Davos

Claude Oggier

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Poke the Box by Seth Godin

So inspiring!

Exclusive interview with Seth Godin from GiANT Impact on Vimeo.

Mitch Joel interviewed Seth Godin in a  40-minute audio conversation. The entire audio conversation will be made available this coming Sunday, March 6th 2011 as episode #243 of Six Pixels of Separation – The Twist Image Podcast. Make sure to listen to it.

Read his blog post or order Poke the Box (affiliate) from Amazon.

Related articles by Seth Godin:

Who will say go?

Initiators #1 [PTB]

Claude Oggier

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Book Review: The Tao of Twitter by Mark W. Schaefer

Frustrated with Twitter?

Discover the Tao of Twitter written by Mark W. Schaefer. Mark’s blog www.businessesgrow.com is one of the best-loved business and marketing blogs in the world.

Mark W. Schaefer “@markwschaefer” walks you through the mystery of Twitter. The book is easy to read and has only about 100 pages.

The book provides you with great tips & insights but also with real life example you can apply right away.

There are 3 parts of the book I would like to highlight for you.

  1. Attracting Targeted Followers: How to surround yourself with people who might be interested in you and what you have to say.
  2. Providing Meaningful Content: This goes from some interesting news information you heard to your opinion on something to tweet about what interests you.
  3. Offering Authentic Helpfulness: Do you have the mindset to help others? Friendships on the social web are built on trust and that must be earned.

I recommend you order The Tao of Twitter: Changing your life and business 140 characters at a time (affiliate) from Amazon and find out more.

Related article:

6 Reasons People Use Twitter

Claude Oggier

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Socialnomics – Book review

I can say that Erik Qualman has won another fan of the socialnomics videos and his book. Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business (affiliate)
The book is an excellent read and provides practical insights and tips for everyone. Erik provides case studies on how companies have to incorporate social media into their business strategy and how to use it to their advantages. Socialnomics is definitely not a fad but a new way of life.

The book socialnomics

Takeaways include:

  • Obama’s success driven by social media.
  • Winners and Losers in a 140-Character World.
  • Next Steps for Companies and The “Glass House Generation”.
  • and many more.

Some of my personal key messages that I am taking away are:

  • Today consumers pay less attention to above the line mediums. They prefer to listen to their neighbors what they have to say about products and services.
  • We no longer have to search for the news – It finds us.
  • Search Engines are recognizing the social media shift and try to make their offerings more social.
  • Businesses can follow what is being said about them or their industry.
  • Real-time updates of news events

I also would like to empathize that Erik speaks about “The next generation can’t speak”. Fact is that the desire and ability to meet new people has rapidly eroded so much that humans fear public speaking.  I like to see that Erik mentions the downsides of not having as much face to face interactions as we used to have. It’s a challenge we have to face today and in the future.

I follow Erik Qualman on Twitter http://www.twitter.com/equalman and recommend his book socialnomics.

Related video:

Book review “Socialnomics” by Socialite Marketing

Claude Oggier

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Waiting for Your Cat to Bark?

A good friend of mine has recommended to me a book any marketer must read!

The Book is called Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (affiliate) written by Bryan & Jeffrey Eisenberg. I have ordered the book through amazon and look forward to read about new directions for how to market in this new era where the customer is in control.
Soon I will share with you my first thoughts.

Claude Oggier

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