How Much Do Social Scores Matter To You Today?

Not that I am getting obsessed with my Klout score after I read Mark Schaefer’s new book Return On Influence (Affiliate link) but I thought to do some more research through my Google reader. I wanted to know who else in the blogosphere is talking about social scores.

As Mark Schaefer shows in his book how Audi uses social influencers to attract new customers. Audi invited top design, technology, and luxury influencers to test drive the new 2011 Audi A8 at targeted events and a few lucky winners were even awarded all-expense-paid weekend trips with the car. How does that sound to you?;-)

Bottom line is as I quote from Mark’s book:

For all the faults, social scoring systems represent a targeted, high-potential, and relatively low-cost way to create buzz about products, services, and brands through powerful niche influencer. That is revolutionary.

Many other bloggers write these days about social profiling too.

What is your experience with social scores? Are you getting obsessed with your Klout score? Do you think a higher social scoring is going to get you a better job?

I am very curious to know.

Below you find must reads about the topic and if you haven’t taken it serious by now you certainly will after reading. Please leave a comment if you have a great link to share which talks about social influence.

Jeremiah Owyang & Brian Solis from Altimeter Group:

Wired magazine:

Jason Falls:

Shelly Kramer:

and  more: by @marcensign by @professorgary

My previous posts about this topic:

Book Review: Return On Influence by Mark W. Schaefer

UPDATE: My Klout Score

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

Watching Social Media Summit 2011

I am currently attending the Social Media Success Summit 2011 and my first impression is very positive.
The Social Media Success Summit 2011 is a live online conference that empowers you to use social media to gain more exposure, increase traffic, better engage customers (and prospects) and grow your business.

My Personal Takeaways Video for You – Don’t now why it won’t accept my thumbnail picture I picked. I look quite scary;-)

Keynote speakers included this week
  1. Jeremiah Owyang @jowyang
    The Future of Social Media: A Forecast Based on Research
  2. Brian Solis @briansolis
    Finding and Engaging Your Target Audience With Social Media
  3. Mari Smith @marismith
    Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement
  4. Steve Garfield @stevegarfield
    How to Create On-the-Fly Videos to Enhance Your Social Media Content
Look forward to the upcoming sessions.

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook Profile

Up ↑

%d bloggers like this: