Connected consumers want to trust your brand

Hi people,

This is the view from the place (La Dullive, Gland in Switzerland) where I often go swimming during the summer. Now we are in mid-October, water temperatures are about 15 degrees, and I still want to go swimming;-)

But before I go swimming, let me just share with you my thoughts on today’s connected consumers.

A few days ago, I attended an interesting conference where discussions were around risks and opportunities in a data-driven world. At some point, the audience had to debate about privacy versus personalization. And to my surprise, the majority of the people, want actually more privacy. But as a marketer, that’s a clear signal that today’s consumers, especially the connected consumers, do not trust your brand. What can you do?

I think we need to take this opportunity and start building again trust through human interactions, human connections and putting the human element back into the center of everything we do in marketing. I know it’s a lot of effort and a lot of time. But to me, that’s the only way if you want to build a trusted and long-lasting brand.

If you would like to discuss your marketing challenges, please feel free to reach out to me and I’m happy to help.

But remember, as long as the Matterhorn stands, everything will be alright.

Alright, it’s time to go swimming now.

Take good care and talk to you soon. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

What is New Marketing?

What's your story

Today it’s easy to create average stuff for average people. But how to stand out from the mass is more difficult. The hard part is getting people’s attention and their trust. Can you steal my attention? If you do, you won my trust and you get my permission to communicate with me. Congratulations!

Obviously Seth’s words sound straightforward and easy but as you and I know everything comes at a price. Your online success doesn’t happen over night and it takes hard work to win people’s trust. The good news is that with today’s online tools everyone has the opportunity to shine if you are committed, consistent, authentic and helpful.

What are you doing today to win my trust? What’s your story? 

I listened to the copyblogger radio show at http://www.copyblogger.com/seth-godin-marketing/ to find the powerful insights from Seth Godin.

Quotes from Seth Godin;

New Marketing is about telling stories that spread.

Remember that everything is just a click away.

Find more powerful stories from Seth under www.sethgodin.com Trust me, you won’t regret.

You may also find useful these previous post:

Audio podcast with Seth Godin

Stop Stealing Dreams by Seth Godin

The Domino Project Ends

Seth Godin’s new Manifesto – We Are All Weird

Time To End Malaria – Help To Make A Difference

Do The Work By Steven Pressfield

Book Review: Linchpin by Seth Godin

Claude Oggier

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