Context marketing is the new marketing

Loving marketing, I recently had a chance to listen to Mathew Sweezey, the author of an inspiring book for any marketer called the Context marketing revolution. His speech definitely confirmed my beliefs, that if you want to achieve high performances today in business, you need to be more human and find new ways to connect with your ideal customers.

The book is full of practical insights and how marketing works today. And the first takeaway is, if you recognize and accept that the marketing has transformed, you already halfway there.

What I also found very interesting in the book is the idea of the customer journey, which is not new, but what is new is the way we must approach, manage, and use it. Brands must embrace consumers freedom and realize that they feel most motivated when they are guided along their own journey. Accepting that consumers are in control, and the need to create personalized journeys are the new fundamentals.

Hopefully, this resonates with you and I will be sharing more insights from the book for you very soon. So stay tuned.

Have a great day and I’ll talk to you soon.

Bye, but remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers, people.

Connected consumers want to trust your brand

Hi people,

This is the view from the place (La Dullive, Gland in Switzerland) where I often go swimming during the summer. Now we are in mid-October, water temperatures are about 15 degrees, and I still want to go swimming;-)

But before I go swimming, let me just share with you my thoughts on today’s connected consumers.

A few days ago, I attended an interesting conference where discussions were around risks and opportunities in a data-driven world. At some point, the audience had to debate about privacy versus personalization. And to my surprise, the majority of the people, want actually more privacy. But as a marketer, that’s a clear signal that today’s consumers, especially the connected consumers, do not trust your brand. What can you do?

I think we need to take this opportunity and start building again trust through human interactions, human connections and putting the human element back into the center of everything we do in marketing. I know it’s a lot of effort and a lot of time. But to me, that’s the only way if you want to build a trusted and long-lasting brand.

If you would like to discuss your marketing challenges, please feel free to reach out to me and I’m happy to help.

But remember, as long as the Matterhorn stands, everything will be alright.

Alright, it’s time to go swimming now.

Take good care and talk to you soon. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

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