My 5 star​ hotel experience on the Seychelles Islands

Hi people,

I’m saying hello from beautiful Lausanne, the Olympic Capital which is home to 57 International Sports federations. I mean, being a big sports fan, this number is really impressive. Plus, Lausanne has been rated the world’s best small city by Monocles ‘Small Cities Index’.Wow, congrats Lausanne.

Loving marketing, I thought to share with you today my five-star hotel experience on the Seychelles Islands where we recently celebrated our 10th wedding anniversary.

It started with a warm welcoming cocktail with a spectacular view. Then when checking-in into our room, there was a lovely welcome message, champagne, fruits and decoration of two swans made out of towels laying over a bed of roses. In the evening, when we came back from our day trip the bath was filled up and covered with local flowers. One day we had a surprise breakfast at an amazing location and private service.

I mean, overall, you would say, well, that’s the kind of service that you would expect from a five-star hotel, right?

Yes, but I believe the reason why I felt treated like a king was obviously the wedding anniversary, but also the friendliness and the joy of life of the staff people. They were always saying hello with a warm smile and I just felt they really really cared about me having a fantastic and delightful holiday. Honestly, I really did. Thanks again to all the people there.

To me people, this is today’s marketing in a digital world where you need to create emotions, that delight the customers, the customer’s journey. Small details can have a massive impact on your customer experience. Care about your people and put the human element back at the center of everything you do.

Well, I hope this was useful and I would like to know what are you or your brand doing today to delight your customers?

I would really love to hear from you. Leave a message, don’t be shy in the comment section.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people from Lausanne. A beautiful city and I talk to you soon again from another great location. Cheers. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

Is AI Going to Cause More Pain Than Anything Else?

You and I know that businesses need to adapt or die in today’s economics and yet artificial intelligence is about to change everything.

In my opinion, artificial intelligence (AI) is already surrounding us in many ways today and we can’t stop this evolution. Yes, many jobs will be replaced by robots but we as humans need to use our creativity to stay indispensable while working with robots.

Many newspapers and thought leaders share their opinions about AI and the way AI is going to change our lives forever.

Thought leaders talk about embracing AI and some are worried about how technologies will shape the future of many businesses.

Start listening to these leaders regarding AI and make your own opinion.

Jack Ma:

 

Elon Musk:

 

Bill Gates:

 

Jürgen Schmidhuber

 

What is your opinion about AI?

I am very curious to hear your thoughts.

Best,
Claude Oggier

TED TALKS: When you meet your hero

It feels like yesterday when I was playing soccer all day outside trying to imitate my hero Diego Maradona. At that time YouTube didn’t exist but through watching Diego Maradona on TV I tried to memorize all of his moves. How amazing must it feel for Usman Riaz to be on stage with his hero Preston Reed. Watch the video. A true inspiration!

Usman Riaz and Preston Reed: A young guitarist meets his hero

Claude Oggier

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Neil Gaiman’s speech at The University of the Arts

You Can Learn A Lot From Someone Who Makes Comic Books is a recent blog post from one of my favorite bloggers Mitch Joel. Not only did I take the 20 minutes to listen to this powerful speech, as Mitch asked to, I also felt I had to share it with you.

I am a loyal reader of Mitch Joel blog and when he says that it’s in our best interest I really try my best to take the time to read or listen to the content he shares with us. You should take your time too. Enjoy and don’t be afraid to make mistakes;-)

Read more about Neil Gaiman on his website. www.neilgaiman.com

The University of the Arts article: Neil Gaiman’s commencement advice internet sensation

Claude Oggier

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