Belonging to the Brand by Mark Schaefer

Once again Mark Schaefer sets the trend in Marketing with his new book Belonging to the brand – Why Community is the Last Great Marketing Strategy.

A trend I truly believe in and a trend I am trying to explore on a daily basis.

Mark explores the concept of building brand communities and how it can be leveraged as a marketing strategy. 

He further argues that with the rise of social media and the decline of traditional marketing methods, building a community around a brand is becoming increasingly important for companies to connect with their customers and build brand loyalty. 

As you certainly know by now, our profession is once again disrupted by tools such as Chat GPT but it’s up to humans to be smart about the way we use technology as an enabler to expand a company’s strategic options.

I highly recommend you read Mark’s new book “Belonging to the Brand”. The book is a comprehensive guide for marketers and business owners looking to build a strong community around their brand, and use it to drive customer engagement and growth.

But remember,as long as the Matterhorn stands, everything is going to be alright.

Cheers people and talk to you soon again.

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