The Uprising Event – Here I come

I’m getting very close to finally finally meet up with my long-time friend Mark Schaefer at his Uprising event in Knoxville Tennessee.

Our journey started over 10 years ago when I was simply looking for a book that could help me to get a better understanding of Twitter. I came across Mark’s book the Tao of Twitter and the book was just right for me and ever since I follow Mark through his blog podcasts and books.

I also had a chance to be mentored by Mark and finally, finally we’ll make it happen to meet up in person. Oh yes baby like Mark would say and I can’t wait.

Check out for yourself to learn about Mark Schaefer how he could help or inspire you through his blog or books and join the marketing Rebellion.

But remember as long as the Matterhorn stands everything is going to be all right.

Greetings from a Swiss mountain guy;-)

Claude

FOLLOW Claude Oggier
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Beyond Marketing – Stay healthy

Hi people,

I think you agree with me that 2021 has yet been another challenging year. We constantly need to adapt to new situations, may that be professionally or privately. 

Let me share with some of my personal experiences in 2021. Everybody was hoping the get back to normal but the normal doesn’t exist anymore. I changed jobs, family members were tested positive, my 2 kids were quarantined and the uncertainty continues.

To wrap up 2021 I would like to encourage you to look after your personal health beyond anything else. Without being healthy, we can’t tackle the other challenges.

Daily Outdoor activities help me to recharge constantly my batteries and give me the mental strength I need to be at my best.

What kind of routines do you do for your personal health and well-being? 

Please leave a message in the comments section and don’t be shy.

Greetings from the beautiful Swiss mountains and stay healthy.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people and talk to you soon again.

FOLLOW Claude Oggier

✔ Blog – http://www.claudeoggier.com
✔ Youtube – https://www.youtube.com/c/ClaudeOggier​
✔ Connect with me on LinkedIn – https://linkedin.com/in/claudeoggier​
✔ Twitter – https://twitter.com/claudeoggier​
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Ad World 2021 Conference

Hey marketers,

Ad World 2021 is around the corner and I am super excited to join the journey over 3 days.

My goal is to learn from 100+ expert speakers to master my craft as a lead generation specialist.

I want to learn from cutting-edge advertising masterminds on what it takes today to obtain the best possible performances.

I want to find out about
How will I advertise online?
How will I track customers?
How will I optimize campaigns?
How will I scale?
and  on and on and on.

Now, what are you going to do to stay up-to-date with today’s fast-paced business environment?
Join me and 50 000 other advertisers from the third to the 5th of May.

Cheers people, stay safe and talk to you soon!

Source courtesy:
https://adworldconference.com/

FOLLOW Claude Oggier

✔ Blog – http://www.claudeoggier.com
✔ Youtube – https://www.youtube.com/c/ClaudeOggier​
✔ Connect with me on LinkedIn – https://linkedin.com/in/claudeoggier​
✔ Twitter – https://twitter.com/claudeoggier​
✔ Instagram – https://www.instagram.com/claudeoggier/​
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✔ Mobile – 0041-76-473-4295

When a CEO doesn’t like Marketing

If you are also in love with marketing, please subscribe to my blog and Youtube channel and stay up-to-date with today’s marketing challenges in a digital world. It would mean a lot to me.

Certainly you must be familiar with the 4Ps from Philip Kotler and let me tell you one of his stories about marketing. 

There are 2 groups of CEO’s with respect to marketing.
1 group who doesn’t like marketing and 1 one group who loves marketing.
Maybe you have already seen a company where the CEO  says: “I don’t like Marketing, but I know i need it, and all I want from marketing is some communication.I just want someone to broadcast and promote us.”
Well, that person is missing a lot of things and then there are other CEO’s who are 4P CEOs who say:”I need a marketing plan.” A plan that mentions my product: What is good about the product. Price: What should it be priced at? Place: Where should be made accessible? Online, offline, in stores? and last but not least promotion

So that’s a more educated view of the potential of marketing but there is even a better CEO who says:”I want to start with the fact that the market is complex. There are a lot of segments and each segment deserves its own plan. Only one value proposition for the whole market doesn’t trigger anything. So what segment should we go after?

This brings us to the conclusion that the role of marketing  in a company is very complex and influenced by the CEO’s view of marketing.

Please leave a comment below and share with me your CEO’s view of marketing.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people and stay safe!

Source courtesy:
Philip Kotler’s speech: https://www.youtube.com/watch?v=sR-qL7QdVZQ

FOLLOW Claude Oggier
✔ Blog – https://www.claudeoggier.com
✔ Youtube – https://www.youtube.com/c/ClaudeOggier
✔ Connect with me on LinkedIn – https://linkedin.com/in/claudeoggier
✔ Twitter – https://twitter.com/claudeoggier
✔ Instagram – https://www.instagram.com/claudeoggier/
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✔ Mobile – 0041-78-637-4314

What is Permission Marketing 2.0?

Ever since Seth Godin wrote the book Permission Marketing, the notion of having permission via email to communicate is still valid, but today, you as a marketer need to seek a wider range of permissions. 

Because remember – the consumer is in control over who has access to them directly.

Your goal is to ask for explicit permission from consumers so you can communicate directly with them and  gain a higher level of context. Otherwise instead of enhancing your brand experience you will end up with forced ads that are lacking context.

Explicit permission is the highest level of context, where an individual grants you to engage directly with them. This can be via social media channels, chatbots or a phone call.

Professionally and personally I am trying to use the power of personal connections through social media channels.

The second form of permission is implicit where people grant you permission for a better user experience. Mostly this happens when a person visits your website and allows you to access his personal data. Although the person is not giving you actively permission to reach out to him or her on a different channel.

The takeaway is to ask explicit permission to engage with the consumer and you do have my explicit permission to leave a comment below to start the conversation;-)

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people and stay safe !

Source:
https://mathewsweezey.com/books/

My new challenge at Sky Switzerland

I feel like a lucky person during times of uncertainty and it gives me great pleasure to announce that I recently joined the media company, Sky Switzerland.
It’s a great challenge that fits my personality because I love being the underdog and work hard to compete against big players, such as Netflix or Disney +.
Now, as a digital marketer, my focus is on helping consumers at each stage of their journey to achieve their goal, but in the context of their moment.


Why their moment?

Because consumers today they trust their own research and experiences over the messaging of a brand. And I think this is a critical point we need to understand in today’s environment, that the consumer is in control, which is simply something we cannot afford to miss in marketing.
The entertainment industry gives me the opportunity to offer people a moment of pleasure during difficult times for many of us.

So stay safe and stay positive.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Well cheers people from the Botanic Garden. It’s another lovely day, the sun is out, the birds are singing, and I’m just enjoying the moment.

Be good, and I talk to you soon again.

How banks continue to adapt to digital disruption

Hi People,

let me just take a minute to share with you my observations in the banking industry. I mean, these days you hear many stories about how Finetech, startups or even the GAFA’s interrupt the banking industry.


Personally, I observed in a positive way, how banks continue to adapt to the constantly changing consumer needs. Today as a connected consumer, I’m obtaining more and more services via my online banking. TWINT, checking my balance sheet, and online transactions are the services I’m using most.

Now, what priorities should banks focus on from a simple user point of view?
In order to stay relevant today, you the banks need to focus on constantly improving the user experience. You want to offer the same quality onsite and online.
You want to embrace data and analytics to better understand your customer needs and make insight-led decisions. Apply a user-centered design principle to deliver an amazing user experience. You go mobile because more and more people embrace mobile. And last but not least, personalize the experience across all digital channels in order to enhance customer satisfaction.


Well, I hope this is useful to you, but remember, as long as the Matterhorn stands, everything is going to be alright.

Well cheers people from the Swiss mountains. I hope you get a chance to enjoy the mountains too over these days.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

The key to digital communication overload

Often I’m hearing companies saying that they understand the importance of good online interactions with people. But many times the executive team looks at digital marketing, just as items on a checklist. Instead of looking at what connection is created with a digital asset, they only focus on the asset itself.

It’s a big mistake, and you and I are smarter. Therefore, let’s not misplace your focus because it can easily damage your overall brand reputation.

Now, what’s the goal of your digital communication?

Digital communication needs to provide a story that people are able to consume, understand and apply. Make the story more human and you will stand out.

Experts predict that social advertisement budgets will double in the next five years, digital communication will become saturated. Meaning the need for strong and concise digital content will be at an all-time high. A constant focus on the quality of your digital communication is key.

People it’s time to get your house in order in the digital space. If you need help, please feel free to reach out to me and I’m more than happy to help.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people from a rainy day, but at least the forecast is that it’s about to snow in a few hours and looking forward to that.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

Kick off 2020 by getting your digital house in order

If you are in marketing, communications or digital marketing, I just wanted to take a moment to reflect on how grateful we are to be working in the world’s best field. The industry has certainly challenges but the opportunities are almost endless.

Kicking off my 2020 journey, my goal is to create value, to understand as much as possible about today’s constant changing consumers and to help people to succeed in marketing. If you are a brand, kick off 2020 by getting your digital house in order where you aim to be crystal clear about your ideal customers and your target audiences. Then delight them with engaging and exceptional experiences. People will respect and reward you for that.

But remember, as long as the Matterhorn stands, everything is going to be alright. And yesterday, I had a fabulous day in Zermatt and I can ensure you that the Matterhorn still stands very well.

Well, cheers people from Steg, my home village where I was fortunate to grow up with my longtime friend Raphi, who is having an amazing career in football. I wish him and you only the best for 2020. In the back that’s basically the football pitch, where we used to play endless hours of football. It was so much fun and I talk to you soon again from another place. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

Is technology hurting your marketing effectiveness?

Hi people,

I hope you’re doing well and I’m saying hi from a viewpoint I visit frequently during summer when I go cycling. I mean, look in the back. It’s a spectacular view today over lac léman (Lake of Geneva) and the Alps where it’s foggy today. And it’s just great to be above the fog and I feel very grateful.

Now people my question for you today is do you have the feeling that your marketing campaigns are less effective than they used to?

Do you have the feeling that your marketing is falling behind?

Well, I believe a problem today is the abusive use of technology where too many marketing messages have forgotten the human connection or human element. Everything seems to be programmed and automated by marketers, who seem to have forgotten about what makes actually good sense. It’s simply annoying, it provides mediocre results and simply we must do a better job if we want to keep people’s trust in our products or services.

And here is my take on what we should do.

Marketing to digital natives has to be consensual. I’m feeling concerned and I believe you too. Therefore marketing, in general, has to be consensual.

Somebody at the top of the organization needs to declare that building trust in a more human way is a top priority.

Make the success of your customers be your most important KPI.

Embrace technology and make the consumer path to your product or service fast and easy. By all means, use artificial intelligence to accelerate and automate repetitive processes.

Provide customer service value by informing consumers on their order status or to students about their program progress.

Create ongoing conversations with your biggest fans and stay relevant in the consumer’s eyes when they decide to make a purchase.

Last but not least, brand building and building trust with consumers has never been more important than today. People want to be respected, don’t abuse people’s trust with technology.

Well, I hope you enjoyed these insights and I would really love to hear from you about your marketing challenges.

But regardless, remember, as long as the Matterhorn stands, everything is going to be alright.

Well, cheers people from this great, spectacular viewpoint.

Talk to you soon again. Bye bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

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