My 5 star​ hotel experience on the Seychelles Islands

Hi people,

I’m saying hello from beautiful Lausanne, the Olympic Capital which is home to 57 International Sports federations. I mean, being a big sports fan, this number is really impressive. Plus, Lausanne has been rated the world’s best small city by Monocles ‘Small Cities Index’.Wow, congrats Lausanne.

Loving marketing, I thought to share with you today my five-star hotel experience on the Seychelles Islands where we recently celebrated our 10th wedding anniversary.

It started with a warm welcoming cocktail with a spectacular view. Then when checking-in into our room, there was a lovely welcome message, champagne, fruits and decoration of two swans made out of towels laying over a bed of roses. In the evening, when we came back from our day trip the bath was filled up and covered with local flowers. One day we had a surprise breakfast at an amazing location and private service.

I mean, overall, you would say, well, that’s the kind of service that you would expect from a five-star hotel, right?

Yes, but I believe the reason why I felt treated like a king was obviously the wedding anniversary, but also the friendliness and the joy of life of the staff people. They were always saying hello with a warm smile and I just felt they really really cared about me having a fantastic and delightful holiday. Honestly, I really did. Thanks again to all the people there.

To me people, this is today’s marketing in a digital world where you need to create emotions, that delight the customers, the customer’s journey. Small details can have a massive impact on your customer experience. Care about your people and put the human element back at the center of everything you do.

Well, I hope this was useful and I would like to know what are you or your brand doing today to delight your customers?

I would really love to hear from you. Leave a message, don’t be shy in the comment section.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people from Lausanne. A beautiful city and I talk to you soon again from another great location. Cheers. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

When a fan cooks for Roger Federer: Barilla case study

Hi people,

today I’m saying hi from Zurich. A city I missed and a city where I went to school a long time ago to become a surveyor. I’m not kidding you. But it did not take me long to change my professional direction when I experienced for the first time the internet back in 1998 😉

Now before sharing with you my marketing message, I would like to congratulate Roger Federer for his 10th title at the Swiss Indoors. It’s just an incredible achievement and my marketing message for you today is coming from Roger’s sponsoring brand Barilla, who understands how to connect human emotions. The story comes from Daniela.

Daniela has 2 passions. Tennis and Roger Federer. When he plays everything stops in life. During a tournament, she wanted to create something nice and invited Roger for dinner, written on a poster. Barilla noticed her through Twitter and invited her to participate in a Barilla cooking master class. But she had no idea what surprise was coming. Roger walks into the room to have dinner with Daniela and her face shows emotions that can’t be explained. And it’s just such a beautiful example of how a brand can connect in a more human way with their fans. (Judge for yourself on Youtube)

I hope this resonates with you. And please feel free to share with me your marketing challenges, and I’m happy to help you.

And remember, even in Zurich, as long as the Matterhorn stands, everything is going to be alright.

Alright people, have a good day. Talk to you soon again from another great place.

Greetings from a Swiss mountain guy;-)

Claude Oggier

Text or call me under 0041-78-637-4314

Your Emotionally Charged Stories

Reading Mitch Joel’s blog on almost a daily basis I am not only fascinated by his writing style and marketing knowledge I am also thankful to his valuable content he shares with us every day. Recently he attended another Google Talk and got surprised by Dough Stevenson’s way of thinking about storytelling.

 We all have childhood memories and remember them like it happened yesterday. Why that? Because it was an emotionally charged event.

 

Original Article by Mitch Joel

Claude

Do Meaningful Work in 2013

Do Meaningful Work

Hopefully all of you enjoyed a couple of days off to spend time among family members and friends and you  feel recharged to tackle 2013!;-)

My question for you is: What are you planning to focus on in 2013?

I want to make progress in meanigful work.

Meaningful work that gives me

  1. Emotions
  2. Constant motivation
  3. Personal satisfaction

to maintain a good sense of purpose in everything I want to tackle in 2013. It applies to my private and professional life.

Have you started doing meaningful work?

I would be happy to hear from you and have a good start into 2013!

Cheers,

Claude

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