My authentic view on human-centered marketing

Human-centered marketing by Claude Oggier

Marketing can be overwhelming. It can be overwhelming to constantly try to optimize your marketing channels.

But what about if I tell you that today we have this great opportunity to connect again with our biggest fans, connecting with the people that we care, showing that your brand is human that there are humans behind it?

I think we need to go back to remind us that people they buy from humans. We have this really great opportunity to put the people at the center of everything we do in marketing.

But remember, as long as the Matterhorn stands, everything will be alright!

Greetings from a Swiss mountain guy;-)

Claude Oggier

Social Media Summit 2011 – Part 2

I just finished listening to Michael Stelzner’s session “Proven Social Media Strategies to rapidly grow your business” at the Social Media Success Summit 2011. Michael is the founder of www.socialmediaexaminer.com and I suggest you follow @mike_stelzner on Twitter to get real value for free.

My personal video update:

Additional takeaways:

  1. The solution is to Focus on people.
  2. Get to the core needs of your people.
  3. If you can do it for free people will love you forever.
  4. Provide gifts to people without expecting anything in return is really valuable.
  5. True gifts make you valuable to people.


Related posts from Michael Stelzner:

6 Ways to Grow Your Business With Content

How to add retweet buttons to your PDF documents

Claude Oggier

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