Return on Influence by Mark W. Schaefer

Finally I took the time to download the kindle version of Mark W. Schaefer’s new Book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
(affilate link) I really look forward to read. Only by just reading the introduction text where Mark says: “I have become a number” makes me wonder where is this leading us? I am sure to find in this book interesting stories about people’s own experiences which will lead me to rethink the quote “I have become a number”.

Our numbers are being compiled, sorted, sliced, diced, priced, dissected, combined and filleted in ways that help companies sell more of their stuff. — Mark W. Schaefer

Related articles:

Are you ready for return on influence

Podcast: Power, Influence and the social web with Mark W. Schaefer and Mitch Joel

Book review: The Tao of Twitter by Mark W. Schaefer

Claude Oggier

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UPDATE: My Klout Score

Last year I shared with you my Klout score of 18 and today I am happy to let you know that my score went up since then to 44.

Not only did I read & tweet more but more importantly I have connected my Klout profile with my Facebook, Google+, Linkedin profile

According to @klout I am a networker and I am influental about Internet Marketing, Social Media and Switzerland:

“You know how to connect to the right people and share what’s important to your audience. You generously share your network to help your followers. You have a high level of engagement and an influential audience.”

Bloggers you should follow:

  • @markschaefer – How a Blog Went From Zero to AdAge 100 in Nine Months? Ask Mark;-) Start reading his blog
  • @chrisbrogan – Learn How Human Business Works – Beyond Social Media. Get inspired
  • @cshirky – Clay Shirky tells you how change happens when people come together. Here comes everybody

How has your Klout score changed over the last 6-12 months and more importantly what have you changed?

Claude Oggier

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