When a CEO doesn’t like Marketing

If you are also in love with marketing, please subscribe to my blog and Youtube channel and stay up-to-date with today’s marketing challenges in a digital world. It would mean a lot to me.

Certainly you must be familiar with the 4Ps from Philip Kotler and let me tell you one of his stories about marketing. 

There are 2 groups of CEO’s with respect to marketing.
1 group who doesn’t like marketing and 1 one group who loves marketing.
Maybe you have already seen a company where the CEO  says: “I don’t like Marketing, but I know i need it, and all I want from marketing is some communication.I just want someone to broadcast and promote us.”
Well, that person is missing a lot of things and then there are other CEO’s who are 4P CEOs who say:”I need a marketing plan.” A plan that mentions my product: What is good about the product. Price: What should it be priced at? Place: Where should be made accessible? Online, offline, in stores? and last but not least promotion

So that’s a more educated view of the potential of marketing but there is even a better CEO who says:”I want to start with the fact that the market is complex. There are a lot of segments and each segment deserves its own plan. Only one value proposition for the whole market doesn’t trigger anything. So what segment should we go after?

This brings us to the conclusion that the role of marketing  in a company is very complex and influenced by the CEO’s view of marketing.

Please leave a comment below and share with me your CEO’s view of marketing.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people and stay safe!

Source courtesy:
Philip Kotler’s speech: https://www.youtube.com/watch?v=sR-qL7QdVZQ

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Must Podcast – Mitch Joel in Conversation With Seth Godin

To follow up on my previous blog post Poke the Box by Seth Godin

If you are a marketing professional, want to learn something about Marketing or simply want to develop your personal knowledge I encourage you to subscribe to Mitch Joel’s Podcasts on iTunes and start listening to the conversation that is happening now!

Seth Godin keeps the table clean by not going to meetings, not watching TV, he is most happy when he can solve interesting problems and when he doesn’t have to do repetitive work.

This sounds very interesting to me and I want to keep listening to what Seth Godin has to say. You too? It’s time to ship!

Go to Mitch Joel’s blog: Episode #243 of Six Pixels of Separation – The Twist Image Podcast

Want to know more about Seth Godin and his The Domino Project? Follow @projectdomino on Twitter or follow his blog

Claude Oggier

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