Book Review: Return On Influence by Mark W. Schaefer

After already having resolved the mistery of Twitter through Mark Schaefer’s book “The Tao of Twitter” (affiliate link) I knew I had to get his new book “Return on Influence” (affiliate link) immediately. Mark explores the power of what he calls today citizen influencer. Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book.

Not only will you learn more about social scoring systems you will also find great case studies explaining how big companies use today these systems to find the right people to connect, who can create buzz and become the brands powerful word of mouth influencers on the web.

Many social thinkers such as Mitch Joel, Michael Stelzner, Gini Dietrich,Robert Cialdini, Robert Scoble and many more appear in the book with great stories. Another interesting part of the book is where Mark tells you more about how people try to game the system in order to get a higher social scoring. Not really something you should follow to do but certainly good to know;-)

I am not really in favor of judging people in a job interview based on your Klout score but I get the point. You can certainly use it as one of many criterias but your first impression, your charisma, your persuasiveness and of course your skill sets should still outweigh a number today. Nevertheless whether we like it or not social scoring is happening, period.

His book is definitely a hot topic and we live in a very exciting time where new technologies will continue to shaken up businesses;-)

Congratulations to Mark for another great book;-)

I am following Mark on his blog {GROW} and can only recommend his book.

You may also like to read

Book review: The Tao of Twitter by Mark Schaefer

Podcast: Power, Influence and the social web with Mark W. Schaefer and Mitch Joel

Watch the CBS News video with Mark Schaefer:

http://www.cbsnews.com/8301-511_162-57404546/how-influencers-on-social-media-are-rewarded/

The Wall Street Journal article:

The Days of Klout and Clawback

Jason Falls blog post

The key is creating spreadable media

Claude Oggier

April 19, 2012 2

UPDATE: My Klout Score

Last year I shared with you my Klout score of 18 and today I am happy to let you know that my score went up since then to 44.

Not only did I read & tweet more but more importantly I have connected my Klout profile with my Facebook, Google+, Linkedin profile

According to @klout I am a networker and I am influental about Internet Marketing, Social Media and Switzerland:

“You know how to connect to the right people and share what’s important to your audience. You generously share your network to help your followers. You have a high level of engagement and an influential audience.”

Bloggers you should follow:

@markschaefer – How a Blog Went From Zero to AdAge 100 in Nine Months? Ask Mark;-) Start reading his blog
@chrisbrogan – Learn How Human Business Works – Beyond Social Media. Get inspired
@cshirky – Clay Shirky tells you how change happens when people come together. Here comes everybody

How has your Klout score changed over the last 6-12 months and more importantly what have you changed?

Claude Oggier

Twitter Linkedin Facebook

February 9, 2012 1

My Klout Influence Summary

I like to look up my Klout report from time to time because it helps me to get an idea of the people I am tweeting about most and about my Twitter style;-)

According to @klout, I’m influenced by: @Szetela @markwschaefer @chrisbrogan @cshirky @sengineland and I could not agree more.

@szetela – David founded Clix Marketing one of the few agencies paid according to their performance and he is Faculty Chair at Marketmotive
@markschaefer – How a Blog Went From Zero to AdAge 100 in Nine Months? Ask Mark;-) Start reading his blog
@chrisbrogan – Learn How Human Business Works – Beyond Social Media. Get inspired
@cshirky – Clay Shirky tells you how change happens when people come together. Here comes everybody
@sengineland – Search Engine Land is a must read hub for news and information about search engine marketing & optimization

How do you feel about your Klout score?

Do you have the information I should know about and I should start following you?

Let me know and I will be happy to take a look at your content.