Tag: Lausanne

My 5 star​ hotel experience on the Seychelles Islands

Hi people,

I’m saying hello from beautiful Lausanne, the Olympic Capital which is home to 57 International Sports federations. I mean, being a big sports fan, this number is really impressive. Plus, Lausanne has been rated the world’s best small city by Monocles ‘Small Cities Index’.Wow, congrats Lausanne.

Loving marketing, I thought to share with you today my five-star hotel experience on the Seychelles Islands where we recently celebrated our 10th wedding anniversary.

It started with a warm welcoming cocktail with a spectacular view. Then when checking-in into our room, there was a lovely welcome message, champagne, fruits and decoration of two swans made out of towels laying over a bed of roses. In the evening, when we came back from our day trip the bath was filled up and covered with local flowers. One day we had a surprise breakfast at an amazing location and private service.

I mean, overall, you would say, well, that’s the kind of service that you would expect from a five-star hotel, right?

Yes, but I believe the reason why I felt treated like a king was obviously the wedding anniversary, but also the friendliness and the joy of life of the staff people. They were always saying hello with a warm smile and I just felt they really really cared about me having a fantastic and delightful holiday. Honestly, I really did. Thanks again to all the people there.

To me people, this is today’s marketing in a digital world where you need to create emotions, that delight the customers, the customer’s journey. Small details can have a massive impact on your customer experience. Care about your people and put the human element back at the center of everything you do.

Well, I hope this was useful and I would like to know what are you or your brand doing today to delight your customers?

I would really love to hear from you. Leave a message, don’t be shy in the comment section.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Cheers people from Lausanne. A beautiful city and I talk to you soon again from another great location. Cheers. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

More marketing questions? Call me at 0041-78-637-4314 and I am happy to help.

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My IMD digital journey will continue

Check out my Youtube Claude Oggier

Hi people,

I hope you’re doing well today. Look at the beautiful day that we have today in Ouchy, Lausanne, which is basically also to the place where I worked at IMD Business School for almost 10 years.

I mean, clearly, IMD enabled me to kick-off my marketing career. And I will be forever grateful to the people who supported me over all these years. And today, it’s my turn to look into becoming an IMD student. Because I’m interested in IMD’s digital transformation programs led by Michael Wade.

Well, it kind of feels like going back to the roots. And I’m really, really excited about this. And just like a human-centered marketing strategy, I believe that digital transformation starts foremost with people too. I mean, the first question you need to ask yourself is how willing is your company’s culture to change? Do you have to buy-in from the top of management?

This is a key fundamental to any digital transformation journey. The second question you need to answer is do you have analytics accurately in place? And are you measuring your consumers interactions with your brand and their various touch points? And last but not least, the third question is, are you using your data in a meaningful way?

It’s just not enough to have a lot of data. The secret sauce is in using artificial intelligence to optimize your business processes, which enable you to enhance the customer experience because the customer experience, making that exceptional, that’s what you have to do today.

I am super excited to go and learn to broaden my knowledge in the never-ending journey of digital transformation and I will not miss sharing with you my learnings along the way in my upcoming videos.

So stay tuned and I hope this resonates with you and if you would like to discuss your marketing challenges with me, please feel free to reach out to me I’m super happy to help you.

But remember, as long as the Matterhorn stands, everything is going to be alright. Even in beautiful Ouchy and if you look in the back, there is Valais / Wallis. So I’m saying just cheers and it’s always great to visit IMD in Ouchy and you know what, talk to you soon again from another great place. Bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

Marketing questions ? Call me at 0041 78 637 4314

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Your brain accelerates recovery after a stroke by Tej Tadi

Being fascinated by technology and today’s machine learning I came across Tej Tadi’s TED talk in Lausanne. Tej Tadi is the Founder & CEO of  . MindMaze is the world’s leading Neurotechnology startup built on more than a decade of pioneering research at the intersection of virtual reality and neuroscience.

In times when everything seems to go by so fast take a step back and listen to what Tej Tadi has to say about your brain and help change the world.

 

Enjoy,

Claude Oggier

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