PPC Line 2 – Give explicit directions to your readers
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Claude Oggier
PPC Line 2 – Give explicit directions to your readers
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Claude Oggier
Your PPC ads work best when you lead of with the features and crystal clear benefits of the offer in the first line.
Excerpt from the ad Mademoiselle Mnémosyne
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Longer headlines for select ads on Google
AdWords Optimization Tips: More on Ad
Claude Oggier
Headlines work best when the search term is included. Include 2 or 3 of the same keywords in each ad group as well as modifying words that might correspond to the way people search.
Consider the following keywords in your ad group:
Claude Oggier
Writing great ad copy
Writing compelling ads is key if you want to succeed with your PPC campaigns. Let me share with you some key points you shouldn’t miss when writing your ad copy.
Example:
Up to you now to persuade me to take the action you want me to do;-)
Related article:
Using PPC Ads to Fine Tune Your Organic Ad Copy
Claude Oggier
Sorry for being late with my post. I have been working hard on setting up a new campaign and putting in place best practices from Faculty Chair David Szetela at Market Motive.
An ad group’s root keywords are the ones that represent the core theme of the ad group. The other keywords in the ad group should include these root keywords.
Ad Group Example: “jewelry design”
Root Keywords:
Claude Oggier
Back to my example if you are a Jewelry Designer think about the following: