Madness or people with a sense of belonging?

I am fascinated by The North Face advertisement “Question Madness”. Mark Schaefer talks in his new book “Marketing Rebellion” about how the company highlights the madness of extreme sports people, who build a true sense of belonging. As Mark Schaefer wrote in his book

“Belonging is primal and fundamental to our sense of happiness and well-being.”

Mark Schaefer ,author of Marketing Rebellion

This advertisement tells stories that serve, inspire and entertain the extreme sport climbing community. This is truly new advertising people want to see today where we are moving towards an ad-free world. We all want to belong to a community that shares our personal values. Meaning companies need to serve their fans.

Watch the video and share your thoughts. Is it madness or people on the quest of belonging?

Be more human and let the marketing rebellion movement begin.

Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His other books include “KNOWN”, “The Content Code,” “Return On Influence,” and “The Tao of Twitter,” the best-selling book on Twitter in the world.

#MarketingRebellion #MarkSchaefer #marketingwithpurpose #marketingmission

Greetings from Lake Geneva area.

Claude Oggier

UPDATE: Watch Top Bloggers working process

Amber Naslund (Her Twitter account @ambercadabra) joins her friends and lets you know her working process philosophy. Reading these blog posts shows you their creativity and passion for their industry. I really enjoy reading their blogs and hope you start doing the same if you haven’t yet;-)

@ambercadabra – Read her blog post

See my previous blog post:


Did you ever wonder how these guys produce compelling content in a consistent way over and over again?

I found it fascinating to watch this top bloggers interaction about how each of them approaches their blog process. I am sure you will find some surprises;-)

Watch Top Bloggers

@chrisbrogan – Read his blog post

@mitchjoel – Read his blog post

@markwschaefer – Read his blog post

@jaybaer – Read his blog post

@jasonfalls – Read his blog post

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

Watch Top Bloggers working process

Did you ever wonder how these guys produce compelling content in a consistent way over and over again?

I found it fascinating to watch this top bloggers interaction about how each of them approaches their blog process. I am sure you will find some surprises;-)

Watch Top Bloggers

@chrisbrogan – Read his blog post

@mitchjoel – Read his blog post

@markwschaefer – Read his blog post

@jaybaer – Read his blog post

@jasonfalls – Read his blog post

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

My Klout Influence Summary

I like to look up my Klout report from time to time because it helps me to get an idea of the people I am tweeting about most and about my Twitter style;-)

According to @klout, I’m influenced by: @Szetela @markwschaefer @chrisbrogan @cshirky @sengineland and I could not agree more.

  • @szetela – David founded Clix Marketing one of the few agencies paid according to their performance and he is Faculty Chair at Marketmotive
  • @markschaefer – How a Blog Went From Zero to AdAge 100 in Nine Months? Ask Mark;-) Start reading his blog
  • @chrisbrogan – Learn How Human Business Works – Beyond Social Media. Get inspired
  • @cshirky – Clay Shirky tells you how change happens when people come together. Here comes everybody
  • @sengineland – Search Engine Land is a must read hub for news and information about search engine marketing & optimization

How do you feel about your Klout score?

Do you have the information I should know about and I should start following you?

Let me know and I will be happy to take a look at your content.

Claude Oggier

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