Marketers are asleep. Consumers are the new marketing department.

Hi people,

Welcome from paradise where I’m currently celebrating our 10th wedding anniversary. The Seychelles islands are a very special place and if you want to delight or surprise your partner one day, I mean this is the destination that you cannot go wrong. Just take a look at how beautiful the beach is in the back. You see some waves coming in, beautiful weather.
It’s not too warm today, beautiful conditions to enjoy a lovely holiday.

But now, let’s come back to my favorite subject again, which is marketing and I’m afraid to tell you that marketers, you are asleep. McKinsey’s research indicated already back in 2009 that consumer behaviors are changing the way they to do research and buy products today. Mark Schaefer’s new book called “Marketing Rebellion“, which came out at the beginning of 2019 highlights that consumers are the new marketing department. They are in control of a staggering 2/3 (two-thirds) of your marketing. Only 1/3 (one-third) is controlled by the marketing department.

I mean, please, this must be a wake-up call for you and me and all of us.
Here is what I would suggest doing.

We have to create consumer conversations, drip by drip, keeping your product or service in the mind of the consumers when they consider a purchase. Time over time. Period.

But remember, as long as the Matterhorn stands, everything will be alright. 

Alright people, it was great talking to you. Have a good day and I continue enjoying my beautiful holiday at the Seychelles islands and I talk to you soon again from another special place. Talk to you soon. Bye bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

My Marketing Friends Are Stuck

Join the marketing rebellion movement launched by Mark Schaefer and let’s face the truth.

The advertising industry is in trouble because more and more consumers feel disrupted with impersonal ad messages and use ad-blockers to avoid them.

Today’s customers are in control. The customers are the marketing department. Don’t believe me? Watch the video and judge yourself.

Reference: Mark Schaefer’s book called “Marketing Rebellion”

Share your thoughts.

I would love to hear from you.

#MarketingRebellion #MarkSchaefer #marketingwithpurpose #marketingmission

Greetings from Lake Geneva Area,

Claude Oggier

My New Book Read – Born To Blog

I just ordered the new book of the authors Mark W. Schaefer & Stanford A. Smith.

BORN TO BLOG

Excited to start reading! (I love the cover)

Find out more about the authors:

Mark W. Schaefer  twitter profile – Chieftain of the social web’s most unique blog, {grow}. Consultant, college professor, author of Return On Influence and Tao of Twitter. Social Media Bouncer.

Stanford A. Smith twitter profile – Obsessed with content marketing, blog promotion, blog marketing, and blog design. Visit his welcome tweep page;-)

Born to blog cover

Related posts:

Book review: The Tao of Twitter

Book review: Return on Influence

Enjoy reading and Happy Easter!

Claude

6 Books You Should Read

You don’t know what to start reading this weekend?

Find below my books list for you.

Kindle editions: Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
by Mark W. Schaefer (Affiliate link) – Is it time for you to take social media serious? Than it’s time to read Return on Influence. Mark W. Schaefer shares with us new challenging subjects in the digital age you don’t want to miss out. Don’t know what is a citizen influencer? Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book.
Uncertainty: Turning Fear and Doubt into Fuel for Brilliance
by Jonathan Fields (Affiliate link) – Have you already experienced un-employment? Did you feel fear and doubt and didn’t know how to turn it around? Jonathan Fields book Uncertainty talks about how to accept uncertainty and how you can change your mindset to handle these situations and to succeed.
Hardcovers: Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone
by Mitch Joel (Affiliate link) Back in 2004 when I started following Mitch Joel I immediately knew this entrepreneur had something to say I wanted to listen to. Reading his book has been a great experience on how to connect online with your customers, colleagues and your competitors. The old rules don’t apply anymore and you better catch up to understand this new media landscape.
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
by Jay Baer & Amber Naslund (Affiliate link) – The Now Revolution is happening in real time. A trusting open-minded culture is one of the key factors in embracing and harnessing the potential of social media. You need to equip every employee to be an ambassador, a representative and an advocate in the very moment they need to be. Building and sustaining a culture that’s for the Now Revolution takes devotion. Jay Baer & Amber Naslund provide you with lots of actionable insights.
Linchpin: Are You Indispensable?
by Seth Godin (Affiliate link) – This paragraph from his book says it all. Seth Godin says: “I don’t write my blog to get anything from you in exchange. I write it because giving my small gift to the community in the form of writing make me feel good. I enjoy it that you enjoy it. When that gift comes back to me, in an unexpected way, I enjoy the I did twice as much.” This summarizes the way all got started for me. Thank you Seth.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan & Julien Smith (Affiliate link) – Using the web to build influence, improve reputation, and earn trust. Do I need to say anything more? I highly respect the authors Chris Brogan & Julien Smith.
I am currently reading Growing Up Digital by Don Tapscott and I can already say that you can add it to your book list too;-)

Claude Oggier

How Much Do Social Scores Matter To You Today?

Not that I am getting obsessed with my Klout score after I read Mark Schaefer’s new book Return On Influence (Affiliate link) but I thought to do some more research through my Google reader. I wanted to know who else in the blogosphere is talking about social scores.

As Mark Schaefer shows in his book how Audi uses social influencers to attract new customers. Audi invited top design, technology, and luxury influencers to test drive the new 2011 Audi A8 at targeted events and a few lucky winners were even awarded all-expense-paid weekend trips with the car. How does that sound to you?;-)

Bottom line is as I quote from Mark’s book:

For all the faults, social scoring systems represent a targeted, high-potential, and relatively low-cost way to create buzz about products, services, and brands through powerful niche influencer. That is revolutionary.

Many other bloggers write these days about social profiling too.

What is your experience with social scores? Are you getting obsessed with your Klout score? Do you think a higher social scoring is going to get you a better job?

I am very curious to know.

Below you find must reads about the topic and if you haven’t taken it serious by now you certainly will after reading. Please leave a comment if you have a great link to share which talks about social influence.

Jeremiah Owyang & Brian Solis from Altimeter Group:

http://www.web-strategist.com/blog/2012/04/25/how-%e2%80%98social-profiling%e2%80%99-will-work-in-the-real-world/

http://www.briansolis.com/2012/03/report-the-rise-of-digital-influence/

Wired magazine:

http://www.wired.com/epicenter/2012/04/ff_klout/

Jason Falls:

http://www.socialmediaexplorer.com/digital-marketing/the-problems-with-social-profiling/

Shelly Kramer:

http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to-mess-it-up/

and  more:

http://www.marcensign.com/is-your-klout-score-proof-that-no-one-listens-to-you/ by @marcensign

http://smm4biz.com/2012/04/24/klout-kred-and-peerindex-are-influencing-social-media/ by @professorgary

My previous posts about this topic:

Book Review: Return On Influence by Mark W. Schaefer

UPDATE: My Klout Score

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

Book Review: Return On Influence by Mark W. Schaefer

After already having resolved the mistery of Twitter through Mark Schaefer’s book “The Tao of Twitter” (affiliate link) I knew I had to get his new book “Return on Influence” (affiliate link) immediately. Mark explores the power of what he calls today citizen influencer. Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book.

Not only will you learn more about social scoring systems you will also find great case studies explaining how big companies use today these systems to find the right people to connect, who can create buzz and  become the brands powerful word of mouth influencers on the web.

Many social thinkers such as Mitch Joel, Michael Stelzner, Gini Dietrich,Robert Cialdini, Robert Scoble and many more appear in the book with great stories. Another interesting part of the book is where Mark tells you more about how people try to game the system in order to get a higher social scoring. Not really something you should follow to do but certainly good to know;-)

I am not really in favor of judging people in a job interview based on your Klout score but I get the point. You can certainly use it as one of many criterias but your first impression, your charisma, your persuasiveness and of course your skill sets should still outweigh a number today. Nevertheless whether we like it or not social scoring is happening, period.

His book is definitely a hot topic and we live in a very exciting time where new technologies will continue to shaken up businesses;-)

Congratulations to Mark for another great book;-)

I am following Mark on his blog {GROW} and can only recommend his book.

 

You may also like to read

Book review: The Tao of Twitter by Mark Schaefer

Podcast: Power, Influence and the social web with Mark W. Schaefer and Mitch Joel

Watch the CBS News video with Mark Schaefer:

http://www.cbsnews.com/8301-511_162-57404546/how-influencers-on-social-media-are-rewarded/

The Wall Street Journal article:

The Days of Klout and Clawback

Jason Falls blog post

The key is creating spreadable media 

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

Return on Influence by Mark W. Schaefer

Finally I took the time to download the kindle version of Mark W. Schaefer’s new Book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
(affilate link) I really look forward to read. Only by just reading the introduction text where Mark says: “I have become a number” makes me wonder where is this leading us? I am sure to find in this book interesting stories about people’s own experiences which will lead me to rethink the quote “I have become a number”.

Our numbers are being compiled, sorted, sliced, diced, priced, dissected, combined and filleted in ways that help companies sell more of their stuff. — Mark W. Schaefer

Related articles:

Are you ready for return on influence

Podcast: Power, Influence and the social web with Mark W. Schaefer and Mitch Joel

Book review: The Tao of Twitter by Mark W. Schaefer

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

Podcast: Power, Influence And The Social Web With Mark W. Schaefer

Click on the link or image to listen to Mitch Joel’s podcast with Mark W. Schaefer:
Power, Influence And The Social Media With Mark W. Schaefer

Six Pixel of Separation Blog & Business GROW Blog

I listen up when Mitch Joel and Mark W. Schaefer talk about Power, Influence and the Social Web.
Give it a shot, you won’t regret! BTW it’s also worth to listen to the song at the end;-)

Read and listen on to more useful content from Mitch Joel and Mark W. Schaefer:

http://www.twistimage.com/search/Schaefer

You can find the original posts here:

Six Pixels of Separation blog post by Mitch Joel

Business Grow blog post by Mark W. Schaefer

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook Profile

Mark Schaefer interviews Jay Baer – 2 Social Media Blogger Experts

I just noticed that Mark Schaefer already posted his video with Jay Baer on his {GROW} blog but I still wanted to share it with you on my blog with my personal video message below.

Mark Schaefer interviews Jay Baer

Marks blog post at {GROW}

Jay Baer’s blog – Convince and Convert

Amber Naslund’s blog – Inaccurate Reality

My personal video message to Jay & Amber



Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook Profile

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