Marketers are asleep. Consumers are the new marketing department.

Hi people,

Welcome from paradise where I’m currently celebrating our 10th wedding anniversary. The Seychelles islands are a very special place and if you want to delight or surprise your partner one day, I mean this is the destination that you cannot go wrong. Just take a look at how beautiful the beach is in the back. You see some waves coming in, beautiful weather.
It’s not too warm today, beautiful conditions to enjoy a lovely holiday.

But now, let’s come back to my favorite subject again, which is marketing and I’m afraid to tell you that marketers, you are asleep. McKinsey’s research indicated already back in 2009 that consumer behaviors are changing the way they to do research and buy products today. Mark Schaefer’s new book called “Marketing Rebellion“, which came out at the beginning of 2019 highlights that consumers are the new marketing department. They are in control of a staggering 2/3 (two-thirds) of your marketing. Only 1/3 (one-third) is controlled by the marketing department.

I mean, please, this must be a wake-up call for you and me and all of us.
Here is what I would suggest doing.

We have to create consumer conversations, drip by drip, keeping your product or service in the mind of the consumers when they consider a purchase. Time over time. Period.

But remember, as long as the Matterhorn stands, everything will be alright. 

Alright people, it was great talking to you. Have a good day and I continue enjoying my beautiful holiday at the Seychelles islands and I talk to you soon again from another special place. Talk to you soon. Bye bye.

Greetings from a Swiss mountain guy;-)

Claude Oggier

Digital Transformation is About People

Yes, I can’t stress out enough about the fact that today’s digital transformation is foremost about people. People who have the right mindset and who think and speak digital.

Do you have the right people and team in place to lead this transformation in your business? A team who redefines your success and defines outcomes?

If yes, through my slides below, you can discover a digital marketing roadmap on what I believe is needed, in the digital world, if you want your business to create value for today’s (high expectation) consumers.

Oh And yes, this road can get muddy and messy but what counts is to get started now!

What does your digital marketing roadmap look like?

References:
Mark Schaefer’s Blog – GROW– Author of the book: The Content Code (Affiliate link)
Danny Brown – Auhtor of the book: Influence Marketing (Affiliate link)
Avinah Kaushik – Author of the book: Web Analytics 2.0 (Affiliate link)
McKinsey Insights:
http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

Photo courtesy: Flickr CC and Ken Douglas

Enjoy,
Claude Oggier

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