Context Marketing: How Google Failed

Do you still remember when Google ads, formerly called  Adwords, showed their ads on the right-hand side of your search results in  2016?

And do you know that these Google ads failed to drive any action by over 98 percent of the time? How is this possible despite Google ads being the perfect message at the right time to the right person?


Clearly Google had to rethink the way of doing things and had to come up with new ideas of what marketing is.


The question for you or your enterprise is where do you need to be to drive consumer actions?


Rethink your marketing campaigns may that be PR, Out of home advertising, social media or digital. Don’t continue to rely on what used to work and start understanding one very important change.

The consumers don’t listen to the advertisement anymore. Over 600 million people today use ad-blocking software.


Mathew Sweezy’s research in his book called The Context Marketing Revolution explains key traits of high -performing marketing organizations. Everything those companies did from their metrics, tactics, roles and business goals, traced back to the consumer experiences they created.
And by the way, today you see the Google ads on the top or at the bottom of your search results page.


Hopefully, this video is valuable for you and as always don’t be shy and reach out to me to discuss your marketing challenges.

But remember, as long as the Matterhorn stands, everything is going to be alright.

Sources
http://www.wordstream.com/blog/ws/2016/02/22/google-kills-off-right-side-ads
https://mathewsweezey.com/books/

VIDEO: What is blogging for you?

I like to look at my blog as a space to share thoughts and great content with you I come across on the World Wide Web especially in the area of Marketing I am passionate about.

But if you want to take it further you can also set up a professional blog to spread your company’s philosophy, mission & values.

The video below shows you how easily you can get started today with your own blog. Enjoy and let me know if I can maybe help;-)

Credit: Congrats to University of East Anglia for this straightforward video.

Claude Oggier

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Must Podcast – Mitch Joel in Conversation With Seth Godin

To follow up on my previous blog post Poke the Box by Seth Godin

If you are a marketing professional, want to learn something about Marketing or simply want to develop your personal knowledge I encourage you to subscribe to Mitch Joel’s Podcasts on iTunes and start listening to the conversation that is happening now!

Seth Godin keeps the table clean by not going to meetings, not watching TV, he is most happy when he can solve interesting problems and when he doesn’t have to do repetitive work.

This sounds very interesting to me and I want to keep listening to what Seth Godin has to say. You too? It’s time to ship!

Go to Mitch Joel’s blog: Episode #243 of Six Pixels of Separation – The Twist Image Podcast

Want to know more about Seth Godin and his The Domino Project? Follow @projectdomino on Twitter or follow his blog

Claude Oggier

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Poke the Box by Seth Godin

So inspiring!

Exclusive interview with Seth Godin from GiANT Impact on Vimeo.

Mitch Joel interviewed Seth Godin in a  40-minute audio conversation. The entire audio conversation will be made available this coming Sunday, March 6th 2011 as episode #243 of Six Pixels of Separation – The Twist Image Podcast. Make sure to listen to it.

Read his blog post or order Poke the Box (affiliate) from Amazon.

Related articles by Seth Godin:

Who will say go?

Initiators #1 [PTB]

Claude Oggier

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