Digital Transformation is About People

Yes, I can’t stress out enough about the fact that today’s digital transformation is foremost about people. People who have the right mindset and who think and speak digital.

Do you have the right people and team in place to lead this transformation in your business? A team who redefines your success and defines outcomes?

If yes, through my slides below, you can discover a digital marketing roadmap on what I believe is needed, in the digital world, if you want your business to create value for today’s (high expectation) consumers.

Oh And yes, this road can get muddy and messy but what counts is to get started now!

What does your digital marketing roadmap look like?

References:
Mark Schaefer’s Blog – GROW– Author of the book: The Content Code (Affiliate link)
Danny Brown – Auhtor of the book: Influence Marketing (Affiliate link)
Avinah Kaushik – Author of the book: Web Analytics 2.0 (Affiliate link)
McKinsey Insights:
http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

Photo courtesy: Flickr CC and Ken Douglas

Enjoy,
Claude Oggier

Social Media Summit 2011 – Part 2

I just finished listening to Michael Stelzner’s session “Proven Social Media Strategies to rapidly grow your business” at the Social Media Success Summit 2011. Michael is the founder of www.socialmediaexaminer.com and I suggest you follow @mike_stelzner on Twitter to get real value for free.

My personal video update:

Additional takeaways:

  1. The solution is to Focus on people.
  2. Get to the core needs of your people.
  3. If you can do it for free people will love you forever.
  4. Provide gifts to people without expecting anything in return is really valuable.
  5. True gifts make you valuable to people.


Related posts from Michael Stelzner:

6 Ways to Grow Your Business With Content

How to add retweet buttons to your PDF documents

Claude Oggier

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