Market Motive Online PPC Advertising Training and Certification

David Szetela and Scott Milrad are going to kickoff the 2010 Market Motive Online PPC Advertising Training and Certification today.

Due to a strong cross over in today’s market students can also benefit from the other Market Motive training material which include SEO, Social Media, Web Analytics, Conversion, Fundamentals and Online PR.

I am excited to learn from bestselling authors & speakers:

David Szetela
When David Szetela speaks, people listen. He’s frequently heard at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, not to mention on his weekly radio show “PPC Rockstars” at WebMasterRadio.fm.

Alan Rimm-Kaufman
Alan is the founder of the Rimm-Kaufman Group, a leading paid search agency that was named to Inc. Magazine’s list of Top 500 Fastest Growing Private Companies in America in 2008. Before founding the Rimm-Kaufman Group in 2003, Alan worked as the Vice President of Marketing for the Crutchfield Group where online revenues grew by 450% during his tenure.

Mary Kingsley Huffman
Mary Kingsley Huffman is a founding Partner and Executive Vice President at Ionic Media, a “thought-leading, multi-channel media optimization agency.” She speaks regularly on the topics of landing page development and testing, B2B marketing and conversion improvement and is the former Director of Marketing at Overture.

Bryan Eisenberg
Bryan is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts.

Michael Stebbins
Michael Stebbins, a recognized marketing strategist, web analytics inventor, speaker and former VP of ClickTracks, is CEO and founder of Market Motive. Michael focuses on the recurring process of Internet marketing measurement and specializes in online lead capture and conversion techniques.

Claude Oggier

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April 19, 2010 0

How to improve your Conversion Rate? Simply increase your Website traffic, right?

Well ,I think this would be too easy. It’s like trying to keep a leaky bucket full by adding more water instead of plugging the holes.

MY quote: “The goal must be to avoid people leaking out of your process on the way to close of the sale.”

Claude Oggier

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November 9, 2009 0

Marketers fundamental questions

Persuasive momentum

1. Who are we trying to persuade to take the action?
2. What is the action we want someone to take?
3. What does that person need in order to feel confident taking that action?

Source: Book “Waiting for your Cat to Bark?”

Claude Oggier

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June 5, 2009 0

First thoughts of the book “Waiting for your Cat to Bark?”

Today’s marketers face the change from mass marketing to niche marketing.

MY quote: “Focus on the quality of a customers experience”

Claude Oggier

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June 2, 2009 0

Waiting for Your Cat to Bark?

A good friend of mine has recommended to me a book any marketer must read!

The Book is called Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (affiliate) written by Bryan & Jeffrey Eisenberg. I have ordered the book through amazon and look forward to read about new directions for how to market in this new era where the customer is in control.

Soon I will share with you my first thoughts.

Claude Oggier

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June 1, 2009 1

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