Most likely you have already come across Google ads while searching for the perfect gift for your mom, the best holiday trip deal or the best coffee recipe. If you ever have wondered how Google decides on which information to show watch this short video.
Claude
In order to broaden my knowledge in the field of online marketing I decided to join the PPC Market Motive course with Faculty Chair David Szetela. Online advertising expert David Szetela is currently president of music startup NoNoyz.com. He was also recently voted Top PPC Expert by a poll of several thousand PPC advertisers.
If you want to get started with PPC I recommend you go trough first the slides below before you can find my previous blog posts to this topic with relevant case studies.
Do you find this blog post useful? Just let me know;-)
Related articles:
PPC Training – Creating Great PPC Ads 1
PPC Training – Creating Great PPC Ads 2
PPC Training – Creating Great PPC Ads 3
PPC Training – Creating Great PPC Ads 4
PPC Training – Creating Great PPC Ads 5
PPC Training – Creating Great PPC Ads 6
PPC Training – Creating Great PPC Ads 7
PPC Training – Creating Great PPC Ads 8
PPC Training – Creating Great PPC Ads 9
Claude Oggier
PPC Line 2 – Give explicit directions to your readers
Useful links to this topic:
Claude Oggier
Your PPC ads work best when you lead of with the features and crystal clear benefits of the offer in the first line.
Excerpt from the ad Mademoiselle Mnémosyne
Useful links to this topic:
Longer headlines for select ads on Google
AdWords Optimization Tips: More on Ad
Claude Oggier
I like to look up my Klout report from time to time because it helps me to get an idea of the people I am tweeting about most and about my Twitter style;-)
According to @klout, I’m influenced by: @Szetela @markwschaefer @chrisbrogan @cshirky @sengineland and I could not agree more.
How do you feel about your Klout score?
Do you have the information I should know about and I should start following you?
Let me know and I will be happy to take a look at your content.
Claude Oggier
Headlines work best when the search term is included. Include 2 or 3 of the same keywords in each ad group as well as modifying words that might correspond to the way people search.
Consider the following keywords in your ad group:
Claude Oggier
Back to my example if you are a Jewelry Designer think about the following:
David Szetela and Scott Milrad are going to kickoff the 2010 Market Motive Online PPC Advertising Training and Certification today.
Due to a strong cross over in today’s market students can also benefit from the other Market Motive training material which include SEO, Social Media, Web Analytics, Conversion, Fundamentals and Online PR.
I am excited to learn from bestselling authors & speakers:
David Szetela
When David Szetela speaks, people listen. He’s frequently heard at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, not to mention on his weekly radio show “PPC Rockstars” at WebMasterRadio.fm.
Alan Rimm-Kaufman
Alan is the founder of the Rimm-Kaufman Group, a leading paid search agency that was named to Inc. Magazine’s list of Top 500 Fastest Growing Private Companies in America in 2008. Before founding the Rimm-Kaufman Group in 2003, Alan worked as the Vice President of Marketing for the Crutchfield Group where online revenues grew by 450% during his tenure.
Mary Kingsley Huffman
Mary Kingsley Huffman is a founding Partner and Executive Vice President at Ionic Media, a “thought-leading, multi-channel media optimization agency.” She speaks regularly on the topics of landing page development and testing, B2B marketing and conversion improvement and is the former Director of Marketing at Overture.
Bryan Eisenberg
Bryan is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts.
Michael Stebbins
Michael Stebbins, a recognized marketing strategist, web analytics inventor, speaker and former VP of ClickTracks, is CEO and founder of Market Motive. Michael focuses on the recurring process of Internet marketing measurement and specializes in online lead capture and conversion techniques.
Read more about the founders and faculty at Market Motive
Claude Oggier
Marketing in a Digital World 
