You don’t know what storytelling means? Listen to Simon Sinek !
Claude
6 Books You Should Read
| You don’t know what to start reading this weekend?
Find below my books list for you. |
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Kindle editions: |
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Schaefer (Affiliate link) – Is it time for you to take social media serious? Than it’s time to read Return on Influence. Mark W. Schaefer shares with us new challenging subjects in the digital age you don’t want to miss out. Don’t know what is a citizen influencer? Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book. |
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Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields (Affiliate link) – Have you already experienced un-employment? Did you feel fear and doubt and didn’t know how to turn it around? Jonathan Fields book Uncertainty talks about how to accept uncertainty and how you can change your mindset to handle these situations and to succeed. |
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Hardcovers: |
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone by Mitch Joel (Affiliate link) Back in 2004 when I started following Mitch Joel I immediately knew this entrepreneur had something to say I wanted to listen to. Reading his book has been a great experience on how to connect online with your customers, colleagues and your competitors. The old rules don’t apply anymore and you better catch up to understand this new media landscape. |
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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer & Amber Naslund (Affiliate link) – The Now Revolution is happening in real time. A trusting open-minded culture is one of the key factors in embracing and harnessing the potential of social media. You need to equip every employee to be an ambassador, a representative and an advocate in the very moment they need to be. Building and sustaining a culture that’s for the Now Revolution takes devotion. Jay Baer & Amber Naslund provide you with lots of actionable insights. |
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Linchpin: Are You Indispensable? by Seth Godin (Affiliate link) – This paragraph from his book says it all. Seth Godin says: “I don’t write my blog to get anything from you in exchange. I write it because giving my small gift to the community in the form of writing make me feel good. I enjoy it that you enjoy it. When that gift comes back to me, in an unexpected way, I enjoy the I did twice as much.” This summarizes the way all got started for me. Thank you Seth. |
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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan & Julien Smith (Affiliate link) – Using the web to build influence, improve reputation, and earn trust. Do I need to say anything more? I highly respect the authors Chris Brogan & Julien Smith. |
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| I am currently reading Growing Up Digital by Don Tapscott and I can already say that you can add it to your book list too;-)
Claude Oggier |
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Neil Gaiman’s speech at The University of the Arts
You Can Learn A Lot From Someone Who Makes Comic Books is a recent blog post from one of my favorite bloggers Mitch Joel. Not only did I take the 20 minutes to listen to this powerful speech, as Mitch asked to, I also felt I had to share it with you.
I am a loyal reader of Mitch Joel blog and when he says that it’s in our best interest I really try my best to take the time to read or listen to the content he shares with us. You should take your time too. Enjoy and don’t be afraid to make mistakes;-)
Read more about Neil Gaiman on his website. www.neilgaiman.com
The University of the Arts article: Neil Gaiman’s commencement advice internet sensation
Claude Oggier
TED Talks: How Do People Get Their Video Viral?
Mitch Joel has posted this TED Talk video last week on his blog I found worth sharing with you. Kevin Allocca watches YouTube videos for his job. Don’t you envy him?;-)
Claude Oggier
Podcast: Power, Influence And The Social Web With Mark W. Schaefer
Click on the link or image to listen to Mitch Joel’s podcast with Mark W. Schaefer:
Power, Influence And The Social Media With Mark W. Schaefer
I listen up when Mitch Joel and Mark W. Schaefer talk about Power, Influence and the Social Web.
Give it a shot, you won’t regret! BTW it’s also worth to listen to the song at the end;-)
Read and listen on to more useful content from Mitch Joel and Mark W. Schaefer:
http://www.twistimage.com/search/Schaefer
You can find the original posts here:
Six Pixels of Separation blog post by Mitch Joel
Business Grow blog post by Mark W. Schaefer
Claude Oggier
VIDEO: I miss the mob by Derek Sivers from his book Anything You Want
“Are you happy? Are you profitable? Isn’t that enough?”
I miss the mob from Derek Sivers on Vimeo. Visit Derek Sivers website.
I just downloaded the kindle edition Anything You Want on my iPad and you can order his book at Amazon.
You might also like this articles:
Marketing lessons from Seth Godin
Allergic to Books by Seth Godin and the Domino Project
Claude Oggier
Must Podcast – Mitch Joel in Conversation With Seth Godin
To follow up on my previous blog post Poke the Box by Seth Godin
If you are a marketing professional, want to learn something about Marketing or simply want to develop your personal knowledge I encourage you to subscribe to Mitch Joel’s Podcasts on iTunes and start listening to the conversation that is happening now!
Seth Godin keeps the table clean by not going to meetings, not watching TV, he is most happy when he can solve interesting problems and when he doesn’t have to do repetitive work.
This sounds very interesting to me and I want to keep listening to what Seth Godin has to say. You too? It’s time to ship!
Go to Mitch Joel’s blog: Episode #243 of Six Pixels of Separation – The Twist Image Podcast
Want to know more about Seth Godin and his The Domino Project? Follow @projectdomino on Twitter or follow his blog
Claude Oggier
Poke the Box by Seth Godin
So inspiring!
Exclusive interview with Seth Godin from GiANT Impact on Vimeo.
Mitch Joel interviewed Seth Godin in a 40-minute audio conversation. The entire audio conversation will be made available this coming Sunday, March 6th 2011 as episode #243 of Six Pixels of Separation – The Twist Image Podcast. Make sure to listen to it.
Read his blog post or order Poke the Box
Related articles by Seth Godin:
Claude Oggier
Does Advertising work in Twitter?
I am a big fan of Mitch Joel’s Six Pixels of Separation blog and in his Blog post from yesterday, Broadcasting Works (Even In Social Media), Mitch describes how mass media advertising and broadcasting in Social Media can work. I highly recommend to read his Blog post and below I wanted to show you graphically what the Disney Pixar Promoted Tweets look like. Connect to Twitter and check it out!
Related article:
First Promoted Twitter For Toy Story 3 Aims to Infinity And Beyond!
Claude Oggier
Marketing in a Digital World 